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What is Cart Abandonment?

To answer the question, let’s start with a definition of cart abandonment from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, […]

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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment. It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights […]

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A Beginner's Guide to Behavioral Marketing for Airlines

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage. The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases […]

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