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Five Examples of Personalization from Fashion Retailers

Five Examples of Personalization from Fashion Retailers

Here are some highlights from our recent webinar, in which we looked at how fashion brands are using personalization. 
According to Accenture, 75% of consumers are more likely to buy from retailers who personalize their customer journey.
It can be a challenge to put Personalization into practice, but the rewards are there for retailers who can do this effectively.
Here are some great examples from the fashion retailers. For more, you can view the full webinar at the foot of this article.

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Are Retailers Wasting Their Time With Personalization?

Are Retailers Wasting Their Time With Personalization?

In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes… 
Personalized email campaigns generate 30% more revenue for many retailers, but only 3% are doing it successfully.
Other surveys suggested that just a minority of marketers use personalization. Econsultancy’s latest CRO report found that 34% of companies aren’t using any form of personalization at all, in emails or on site.
So why are marketers finding personalization hard to put into practice? Well, as Matt puts it, ‘it’s bloody hard’

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A Beginner's Guide to Behavioral Marketing for Airlines

A Beginner's Guide to Behavioral Marketing for Airlines

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage.
The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases conversions, sales and creates loyal customers simply because you’ve taken a step back and understood what’s valuable to them in their journey.
With peak travel season upon us, we turn our attention to the airline industry to see five ways Behavioral Marketing can help optimize bookings and keep your flights full!

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