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How To Write Abandoned Cart Emails

How To Write Abandoned Cart Emails

by Graham Charlton

In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email
Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…

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12 Small Features That Can Make a Big Difference in Ecommerce

12 Small Features That Can Make a Big Difference in Ecommerce

by Graham Charlton

In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.
A lot of good design and UX can go unnoticed, or rather it’s more noticeable when it isn’t there.
For example, so many retailers allow you to transfer the address details you entered to the billing page that it’s a surprise when you encounter a site that doesn’t do that, as well as being a pain to have to enter the same data twice.
Here I’ve rounded up some excellent features which make buying online easier, or help to make a better customer experience…

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5 Incredibly Effective Ways to Improve Your Email

5 Incredibly Effective Ways to Improve Your Email

by SaleCycle

There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI?
Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted prospects and clients.

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You Want Me to Send How Many Emails?

You Want Me to Send How Many Emails?

by SaleCycle

Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again…
Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your path of enlightenment or are looking into what can I do more with my current campaign you are thinking well one email works great, two emails work better, what would 3 emails do….
I know what you are thinking… “I get that we would want to send one email, I can even see two emails, but 3 emails now this is just off the chain.” It’s something that people ask me all the time “What is my return on a 2nd or even a 3rd email if I add this to my campaign. “Will my customers mind? I really don’t want to “spam” them with sends….”.

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