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18 Email Design Tips for Cart Abandonment Emails

Our Lead Designer Luke Nokes presents some email design tips, looking at layout, imagery and typography.  I created a document for SaleCycle looking at email design best practices, specifically around cart abandonment emails, though many of these tips apply to email more generally. The guidelines of best practices in email are vast and varied, but we’ve compiled as […]

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7 Game Changing Cart Abandonment Emails

Borrowing from The Abandonment Email Playbook, Marketing Manager Jack Ford takes a closer look at seven examples of game changing remarketing emails. With the latest stats highlighting a 76.8% cart abandonment rate, the value to ecommerce brands of reconnecting with these visitors is clear to see. One tried and tested (and the most popular) way […]

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Email Split Testing: As Simple as A & B

Three great little email split testing stories… Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts… But what’s next? How about a bit of optimisation to help you recover even more sales! A/B testing is a […]

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Meet the Marketer: OFFICE Shoes

In the first of a new series, we bring you insight from some of the world’s leading brands who send basket abandonment emails. We grabbed a cup of tea for 7 questions in 7 minutes with Scott Taylor at OFFICE Shoes… Q Let’s start with the businessy stuff Scott… What drew you to OFFICE Shoes? A […]

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