Black Friday 2023 has arrived and SaleCycle is bringing you live updates throughout the day with a focus on data, stats and trends. SaleCycle tracks millions of transactions every day and strives to bring you the best data to advise your Black Friday eCommerce strategies.
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In this post we look at the issue of choice paralysis and how online retailers can minimise the problem.
Variety is great, and providing more choice for customers seems like the right thing to do – however, too much choice can be a problem. SaleCycle has taken a look at the issue of choice paralysis and, more importantly, how online retailers can minimise the problem to help customers choose right products both for them and for your business.
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Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? Should they be a feature of cart abandonment emails?
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In this post, we’ll look at how countdown timers can be used as cart abandonment retargeting both on-site and in email marketing to drive ecommerce sales, especially during key sales periods throughout the year.
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Abandoned cart email campaigns are one of the most valuable and effective forms of email marketing today. In fact, it’s one of the best ways to recover online sales and re-engage customers who abandon their baskets online but the main success hinges on the abandoned cart emails timing.
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In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email
Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…
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In this post we take a look at some of the great work from our design team which are showcased in our 2019 Look Book.
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Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.
A lot of money is spent attracting shoppers to websites, but the vast majority of visitors will leave without having made a purchase.
Abandonment rates will vary according to the type of website. For example, travel and finance sites which can have longer forms and purchase processes, will often experience higher rates of abandonment than fashion and retail sites.
In general, around 75% of visitors will leave the contents of their shopping cart and head elsewhere, without completing the purchase.
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In our latest SaleCycle Academy video, Lauren Stirling looks at the factors that make up a great cart abandonment email.
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