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A Beginner's Guide to Abandonment Surveys

A Beginner's Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment
Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, higher ones for travel and utilities.

A certain level of abandonment is a fact of life for online retailers, for a number of reasons. To name just one,  some people will simply be doing some comparison shopping with no intention of completing a purchase on that visit.
Retailers will be unable to address all such reasons for abandonment, but there may be other areas where they can reduce cart abandonment rates.
The key to this is understanding why people abandon, and this is where abandonment surveys can help.

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A Beginner's Guide to Cart Abandonment Recovery

A Beginner's Guide to Cart Abandonment Recovery

Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost. 
A lot of money is spent attracting shoppers to websites, but the vast majority of visitors will leave without having made a purchase.
Abandonment rates will vary according to the type of website. For example, travel and finance sites which can have longer forms and purchase processes, will often experience higher rates of abandonment than fashion and retail sites.
In general, around 75% of visitors will leave the contents of their shopping cart and head elsewhere, without completing the purchase.

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10 Tips for Better Booking Abandonment Emails

10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next…
Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings.
It can just require the right prompt, such as an email reminding customers about their booking. Indeed, 87% of the consumers we surveyed said they would consider returning to an abandoned travel booking.
But what makes an effective booking abandonment email? Here are ten ideas…

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