In this post, we’ll look at how to track cart abandonment using Google Analytics.
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Using a range of data, including our own customer surveys, we look into some of the reasons for cart abandonment in the retail sector, and how ecommerce sites can minimize this issue. Of course, SaleCycle also offer conversion rate optimisation services, which can help brands convert more website browsers into buyers.
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We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment
Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, higher ones for travel and utilities.
A certain level of abandonment is a fact of life for online retailers, for a number of reasons. To name just one, some people will simply be doing some comparison shopping with no intention of completing a purchase on that visit.
Retailers will be unable to address all such reasons for abandonment, but there may be other areas where they can reduce cart abandonment rates.
The key to this is understanding why people abandon, and this is where abandonment surveys can help.
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Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.
A lot of money is spent attracting shoppers to websites, but the vast majority of visitors will leave without having made a purchase.
Abandonment rates will vary according to the type of website. For example, travel and finance sites which can have longer forms and purchase processes, will often experience higher rates of abandonment than fashion and retail sites.
In general, around 75% of visitors will leave the contents of their shopping cart and head elsewhere, without completing the purchase.
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Started in the 90s as an ‘anti-Valentine’s Day’ for Singles’, ‘Double 11’ or ‘Single’s Day’ in China has morphed into an online retailer’s dream.
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More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next…
Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings.
It can just require the right prompt, such as an email reminding customers about their booking. Indeed, 87% of the consumers we surveyed said they would consider returning to an abandoned travel booking.
But what makes an effective booking abandonment email? Here are ten ideas…
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In our latest SaleCycle Academy video, Marc Davison explains how to track cart abandonment with Google Analytics.
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In our latest SaleCycle Academy video, Matt Marchant looks at why some sites have higher abandonment rates than others.
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It’s time for our latest look at cart abandonment statistics, this time from July, August and September 2017.
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