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How Can Online Retailers Minimize Returns Rates?

With returns of unwanted gifts expected to peak this week, we look at how retailers can improve their returns policies.
This week saw ‘Take-back Tuesday’, so called by the Royal Mail as it’s the peak day for returning Christmas gifts. Returns rates on this day were predicted to be 50% higher then an average day in December.
It’s also ‘National Returns Day‘ according to UPS, whose stats say that 5m packages are returned to retailers in the first week of January.
Though retailers would of course like to reduce the number of products coming back to them, it’s important to balance this aim with a returns policy that doesn’t deter shoppers from making a purchase in the first place.
So, simply making it harder for customers to return items with stricter policies isn’t the answer. Instead, retailers should look to address the reasons behind returns, while ensuring that processes work for customers.

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Why Do Some Brands Choose Not to Take Part in Black Friday?

It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years.
Now, it almost seems compulsory for retailers to take part. Back in 2014 it mainly revolved around electrical deals, but now most high street retailers are involved. Even automotive brands like BMW have Black Friday ‘events’.
BMW BF
However, there are some well-known retailers which have decided to sit it out while their (in some cases at least) rivals offer discounts.
These retailers include:

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