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How Fashion Shoppers are Driving Change in the Online Customer Journey

How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions. 
A new generation of consumers, many of them millennials, are often more concerned about making memories by spending money on experiences than actually buying physical items.
Indeed, 78% said they would prefer to spend money on experiences, which is kind of a worrying trend if you sell tangible products such as clothes or accessories.
So should the fashion industry be worried? And how can they address these issues?
Yes, they should be concerned, but it’s not the end of the world.
With a survey suggesting shoppers are now spending half of their money online, translating the bespoke and personalized in-store experience to the virtual space is a must for the fashion marketer.
Luckily, the fashion industry has often been ahead of the curve when it comes to innovation. How the fashion industry uses technology to shape and adapt the online experience will no doubt play a major role in how we all shop in the future.

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Tips to Find Your Focus in Partner and Affiliate Marketing

Tips to Find Your Focus in Partner and Affiliate Marketing

Performance Horizon, the global leader in digital partner marketing, and behavioral marketing solutions leader SaleCycle were both recently listed on The Sunday Time’s Hiscox Tech Track 100 — a list of Britain’s fastest-growing tech firms.
We grabbed, Mira, Marketing Manager at Performance Horizon, to run us through some tips on how to find focus with your partner and affiliate marketing strategies.

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6 Times Behavioral Marketing Improved Customer Experience

6 Times Behavioral Marketing Improved Customer Experience

Behavioral Marketing Specialist, Nathan Rose, looks at six examples of how customer experience has been improved by brands using behavioral marketing.
“Customer Experience”. It’s the phrase on everyone’s lips and with the increased interaction customers now have with brands in this ever-evolving, digitally-connected world, it comes as no surprise.
Working in close quarters with some of the world’s leading e-commerce brands, I’ve seen some great examples of how they aim to delight their customers using behavioral marketing.
Here’s six of my favorites…

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A Beginner's Guide to Behavioral Marketing for the Finance Sector

A Beginner's Guide to Behavioral Marketing for the Finance Sector

EMEA Marketing Manager, Jack Ford, looks at five practical ways brands in the finance sector can use behavioral marketing to achieve their goals.
Behavioral Marketing involves analyzing your customer’s online behavior and then using this information to influence future decisions. But it is much simpler than it sounds. Knowing why your customers are driven to different products and what convinces them to buy (or not!), allows brands to curb, influence, and reinforce customer behavior. (more…)

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Behavioural Segmentation Helps HP Increase Conversions

Behavioural Segmentation Helps HP Increase Conversions

In his latest blog, Marketing Assistant Matt Anderson sits down with Account Growth Manager Caroline Oswald to discuss the awesome work we have been doing with tech giant, HP!
HP develops a huge amount of hardware and software products, for both business and consumer customers. So it was brilliant for Matt to find our more about our relationship with them, and how SaleCycle integrate behavioural segmentation into personalised campaigns…

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The Airline Remarketing Storybook

The Airline Remarketing Storybook

Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.

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The 7 Deadly Sins of On-Site Remarketing

The 7 Deadly Sins of On-Site Remarketing

Content Specialist Nash reveals the 7 Deadly Sins of On-Site Remarketing – and the fine line between an engaging on-site message and an utter distraction.
You’re browsing a website when a message pops up in big bold font. As you lean in closer and zoom your eyes onto the screen, you’re terrified when loud music starts playing in the background. To make matters worse, there is some kind of flying monkey animation swinging across a vine on your screen. Seriously?
Your initial thoughts are probably, “what the hell is going on?” Well, I’ll tell you what’s going on, a poorly constructed on-site remarketing message. Believe it or not, but how your message is conveyed plays a crucial role in how well it will convert!
You may have been trotting along down the dark path with your on-site remarketing for far too long now. The scary part is, you probably didn’t even know it. To help bring you and your messaging into the light, here are the 7 deadly sins of on-site remarketing we all need to repent from…

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7 Things Everyone Hates About Your Site

7 Things Everyone Hates About Your Site

SaleCycle Developer Farheen Syed lists 7 things developers can’t stand about your e-commerce site, and how to fix them!
As a developer, it’s my job to figure out how to best maximize the impact of our solutions for each unique visitor experience on our client’s e-commerce sites. But often times, we find our efforts are limited based on the architecture of the website itself.
So, on behalf of developers everywhere, I’d like to share a few scenarios you should under no circumstances emulate. Feel free to take notes 🙂

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Remarketing Revealed: The Air Arabia Story

Remarketing Revealed: The Air Arabia Story

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success.
So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, and the tips and tricks he’s learned along the way.

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