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Tag: customer feedback
Booking Abandonment – Why People Abandon Their Booking
The travel industry has experienced harsh times and a major decline in revenue and sales. This is why it’s even more important to make sure the travel booking process is optimised and to make sure you lower the booking abandonment rate. The lower the booking abandonment rate the more online sales will be made.
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How to Use Online Surveys and Customer Feedback for CRO
In this article, we look at how insights can be gathered from customer feedback and used to improve conversion rates.
A/B testing and user testing can deliver excellent insights into user behavior and allow you to improve your online performance, but don’t forget the importance of asking your users for direct feedback.
This direct feedback from customers can help to improve site performance, but can also provide insight into other areas of the business and provide help with branding, SEO and merchandising.
Visitor surveys do have some advantages over some other Conversion Rate Optimization (CRO) methods, including:
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Are Abandonment Surveys the Answer to Customer Feedback?
Marketing Assistant, Nic Weschenfelder, shares 7 top tips to creating the perfect Abandonment Survey.
Surveys are fast becoming a valuable part of a customer’s online journey. But getting your customers to answer them, before hitting that dreaded “x” button, is a bit of an art. (more…)
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