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Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes a big difference for retailers. According to stats from Marketing Metrics, the likelihood of selling to an existing customer is 60-70%, and the same figure for new customers is 5-20%. It’s therefore important to focus on keeping […]

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Three Ways Great Packaging Drives Loyalty and ROI

Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing… It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the coming of the ecommerce boom you might imagine that packaging has taken a back seat to clever digital marketing, as products now no […]

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