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The Importance of Customer Service for Loyalty and Retention

Why good customer service is one of the most effective customer retention strategies…
Businesses tend to spend a large proportion of their budgets acquiring new customers, which means that the important job of keeping existing customers happy can be overlooked at times.
Satisfied customers are more likely to remain loyal to your products, make repeat purchases, and spread the word with friends and families.
There are several ways to improve customer retention rates, but I’m going to look at the way that customer service can impact retention, and also help to attract new customers.

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How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we’ll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases. 
Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website, and once there, converting them into customers.
A key challenge for these brands is how to maintain contact with these website visitors after they’ve made a purchase, to increase levels of customer retention.
Good marketing doesn’t end the moment a customer buys from your site. Instead, this should be seen as the beginning of a longer relationship with the customer.
A strong post-purchase strategy can:

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Three Ways Great Packaging Drives Loyalty and ROI

Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing…
It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the coming of the ecommerce boom you might imagine that packaging has taken a back seat to clever digital marketing, as products now no longer have to battle it out on the shop shelf.
But the stats tell a different story. For ecommerce sites, packaging is one of the only ways they can communicate with their customers in the concrete world, and this first offline impression can make a huge difference to a brand’s ROI.

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SMS Marketing Campaigns That Effectively Increase Conversions

Our Product Marketing Manager Katie Ash looks at how companies are using SMS, both to increase conversion rates, and to improve customer retention. 
When SMS remarketing is used in a relevant and personalized way, it can be the most effective channel for engaging your audience.
Indeed, SMS messages have an average open rate of 98% with 90% of messages opened within three minutes. It also beats email on click through rate (CTR).

Here are six examples of SMS marketing campaigns that effectively increase conversions, recover abandoned sales and drive customer loyalty.

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