Promo codes, voucher codes, discount codes – whatever you decide to call them, SaleCycle explores how to use promo codes, what promo codes are and how they can improve your conversion rate optimisation efforts and help to recover your online sales.
Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? Should they be a feature of cart abandonment emails?
It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years.
Now, it almost seems compulsory for retailers to take part. Back in 2014 it mainly revolved around electrical deals, but now most high street retailers are involved. Even automotive brands like BMW have Black Friday ‘events’.
However, there are some well-known retailers which have decided to sit it out while their (in some cases at least) rivals offer discounts.
These retailers include:
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