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Abercrombie & Fitch vs Tommy Bahama: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch. Homepage Navigation The homepages on the two sites take similar approaches with large images promoting the various product categories. Primary navigation options are simple and stripped down on both sites, with seven top level categories […]

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E-Commerce: Champions of Europe

EMEA Marketing Assistant, Matt Anderson, looks into our database and identifies E-commerce trends and winners, as he’s on the lookout to see who doesn’t make it to the second round. Ciao, Hallo, Salou, Hola! This summer is really a busy one in Europe. Whether you’ve recently been waxing lyrical over the kitsch grandeur of Eurovision […]

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Are you a Beanie or a Bobble?

EMEA Marketing Manager, Jack Ford, explains how SaleCycle are helping existing client Matalan with their charity campaign for Alder Hey Children’s Hospital. UK fashion retailer Matalan have just launched their “Beanie vs Bobble” charity campaign and it’s already sweeping through the country. They are raising funds for Alder Hey Children’s Hospital, which cares for over […]

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Meet The Marketer: PartyLite

We caught up with Heather Osborne, Ecommerce Business Development Manager at PartyLite, for 7 Questions in 7 Minutes. For over 40 years, PartyLite has been the world’s #1 candle party company, selling an awesome array of candles and decor across 23 different countries. This global leader has recently gone on to tackle the B2C marketplace […]

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Meet the Marketer: Carphone Warehouse

We caught up with Craig Mitchell, Affiliate Manager at Carphone Warehouse, for 7 Questions in 7 Minutes. With over 2,400 stores across Europe, Carphone Warehouse are an absolute beast in the mobile phone retailing world and a must visit if you’re thinking it might be time to update that Nokia 3210 (yep, we know you […]

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