In this post SaleCycle will give a complete overview of Black Friday statistics as we have tracked the event since 2013. The information in this article has been harnessed from the 2022 Black Friday Report. Find a link to this below:
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Tag: ecommerce
How Can Retailers Help Customers Decide on a Purchase?
We look at some of the ways retailers can help customers at the point where they’re deciding whether to buy.
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2022 Ecommerce Stats & Changes In Consumer Behaviour – Webinar
Welcome to this SaleCycle Webinar, where we take an in-depth look into how the pandemic and other modern factors have impacted the most recent 2022 Ecommerce Stats and Trends Report.
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15 of the Best Ecommerce Product Pages
Here we present a selection of product pages from retailers, with some examples of great design, use of imagery, and some key features that make these pages more effective.
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Can Augmented Reality Improve The Buying Process Online?
In this post, Acquisition Marketing Manager Bethany McDermott will take a look at how brands have begun to use Augmented Reality to improve both sides of the buying process and future uses of AR.
The world of Augmented Reality (AR) is moving on from chunky goggles and headsets, into the palm of our hands and our everyday lives.
Although there have been skeptics, the AR technology market is set to expand rapidly over the next few years. By 2020 the AR & VR market is predicted to be worth $150billion, almost five times its value in 2018.
One factor behind this growth is the adoption of the technology in enterprise and industry markets, rather than its initial uses for gaming experiences.
It’s a great tool to bridge the high street, to online & digital. For example, rather than going to a brick and mortar store to measure up – it’s becoming increasingly easier to do so from your computer, tablet & smartphone.
Let’s take a look at how online retailers are using AR and how it benefits them & the customer.
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Abercrombie & Fitch vs Tommy Bahama: a UX Comparison
In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch.
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What Makes a Great Ecommerce Click and Collect Service?
We look at what an excellent ecommerce click and collect offering should look like.
Click and collect has grown in popularity over the past few years, and is now offered by the vast majority of established multichannel retailers.
Indeed, Ampersand’s recent Multichannel Retail Report found that 68% of a sample of 187 retailers currently offer click and collect. For some categories, such as fashion, that percentage is higher.
Click and collect was one service that gave multichannel retailers a slight advantage over online-only retailers, though that advantage has been reduced thanks to the introduce of offline collection options like Collect+ where shoppers can collect items at local stores and petrol stations.
Amazon has responded to the challenge by introducing a massive network of lockers which allow customers to collect online orders from convenient locations.
Amazon’s recent acquisition of Whole Foods now gives it an opportunity develop its click and collect service, but for now most multichannel retailers still have some advantage over Amazon, and other online-only retailers.
These include the ability to use in-store inventory to fulfil orders more quickly, and to offer services such as trying out purchases on collection.
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E-Commerce: Champions of Europe
EMEA Marketing Assistant, Matt Anderson, looks into our database and identifies E-commerce trends and winners, as he’s on the lookout to see who doesn’t make it to the second round.
Ciao, Hallo, Salou, Hola! This summer is really a busy one in Europe. Whether you’ve recently been waxing lyrical over the kitsch grandeur of Eurovision or you’re excited over the football (To see your hopes, frozen out by Iceland shh…let’s not mention that), it sure is a busy season! Which means that there is no better time than now to look at the European E-commerce market and do some analyzing!
To begin scouring Europe, we gathered a manageable group of the the top companies in Europe to ensure our data was as relevant as possible, and the results are as follows…
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5 Ways to Compete with Amazon
In an ecommerce world where Amazon exponentially continues to grow, what can other retailers do to keep up!
2013 looks like being another record-breaking year for Amazon, with the Kindle now it’s fastest selling device of all time and a business model that continues to thrive at a frightening pace.
For many retailers Amazon can be the greatest of allies, with Marketplace enabling an exciting new sales channel for big and small brands alike. However for the majority of our beloved high street brands, the bread and butter is fighting for direct business – and to ensure sales from even the most loyal of customers – major high street brands are going to need to act more like Amazon.
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