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[Video] How Matalan Drove Competition Entries With On-Site Remarketing

This week sees the launch of SaleCycle’s Hall of Fame, in which we showcase the most innovative and effective uses of our technology by our clients.
The first client to be featured is Matalan, which used On-Site Remarketing in a different way than usual. Matalan produced ‘The Show’, an online series on fashion trends presented by Denise van Outen.
Using SaleCycle’s On-Site Remarketing tool Matalan showed an intelligent overlay to visitors who had finished watching an episode, offering the carrot of a VIP prize and collecting their details to be fed back to Matalan’s database automatically.

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Top 4 Reasons Your Customers Will Give You Their Email Address

Product Manager , Lisa Robertson is here to reveal the top reasons customers are willing to give brands their email addresses!
Ah email addresses. The cornerstone to communicating and engaging with your customers. It’s a basic piece of information that is equally as complex to attain.
Brands will try one strategy after another to improve email acquisition and establish this crucial connection with their customers, but aren’t always as successful with every endeavor.
It really brings one question to mind : “what makes a customer actually want to give you their email address?” After pondering over this question for a bit, I think we’ve had an “aha moment.” And that’s why we’re here to enlighten you with the four top reasons customers will give you their email address!

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Meet the Marketer: Ebookers

In this latest edition of Meet the Marketer, Matt Anderson was lucky enough to sit down with Head of Performance Marketing at ebookers, Ed Goldswain!
Ebookers work with over 250 airlines and more than 110,000 hotels, making them a global, online travel agent that helps to find their clients the perfect holidays, all over the world. Pretty impressive eh!
We asked Ed 7 questions in 7 minutes and the insight was brilliant…

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Meet the Marketer: Hertz

We grabbed 7 minutes for 7 questions with Khadidja Konate, Online Affiliate and Display Manager at Hertz!
With car rental locations in over 150 countries across the globe, Hertz is a giant in the travel industry always looking to delight their customers. Their partnership with SaleCycle has been going for over a year, so we caught up with Khadidja to get her thoughts on the campaign so far. (more…)

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Meet the Marketer: Monsoon Accessorize

For our latest Meet The Marketer, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon.
Let’s start with a bit about working at Monsoon Bilal, what’s your favourite thing about your job?
Working with new technologies, different ecommerce platforms, affiliate marketing inititavies and being at the forefront of great ecommerce – the geek inside of me talking!
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