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5 Incredibly Effective Ways to Improve Your Email

5 Incredibly Effective Ways to Improve Your Email

There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI?
Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted prospects and clients.

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[Infographic] The Perfect Booking Recovery Email

[Infographic] The Perfect Booking Recovery Email

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?

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