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The Hamburger Menu Has Arrived in Remarketing Emails

Lead Designer, Luke Nokes, introduces the notorious hamburger menu to your remarketing emails…mmm meaty!
Did you see the word hamburger and click before even realizing what you were reading? I bet you did, in fact just writing the word “hamburger” over a dozen times throughout this blog has left a hunger-knot in my stomach. Sorry to disappoint, but I’m here to talk about a different type of hamburger.
A great new functionality the Design Team here at SaleCycle have recently added to our remarketing emails…cue Hamburger Menus!

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5 Things Your Marketing Can Learn From Usain Bolt

Just in time for Rio, Behavioral Marketing Specialist, Simon, explains what your marketing campaigns can learn from the fastest man in the world.
To beat your competition, you simply have to be 1% better than everyone else. Don’t believe me? During the 2012 Olympics, Usain Bolt’s nearest competitor was just 1% behind him in terms of time, yet no-one remembers his name.
There are several similarities between the success of your marketing campaigns and Usain’s routines, some are obvious, others not quite as clear…

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Christmas 2016: What Online Brands Can Learn from the Miracle on 34th Street

SaleCycle’s US Marketing Manager, Andrea Puhak, explains how online brands can take a cue from Kris Kringle this holiday season.
One of my sales reps asked me to write a blog for “Christmas in July”.
You all know the drill; we’re officially 5 months out from the busiest time of year. We’ve already started thinking about code freeze deadlines and how we’re going to make the most out of the massive influx of online holiday shoppers and what that will hopefully mean to our bottom line.
But this isn’t that blog. (Sorry JT!)
So instead of another “X # of best practices for converting your holiday traffic” blog… I’d like to propose something a little different and hopefully you’ll stay with me…

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Top 4 Reasons Your Customers Will Give You Their Email Address

Product Manager , Lisa Robertson is here to reveal the top reasons customers are willing to give brands their email addresses!
Ah email addresses. The cornerstone to communicating and engaging with your customers. It’s a basic piece of information that is equally as complex to attain.
Brands will try one strategy after another to improve email acquisition and establish this crucial connection with their customers, but aren’t always as successful with every endeavor.
It really brings one question to mind : “what makes a customer actually want to give you their email address?” After pondering over this question for a bit, I think we’ve had an “aha moment.” And that’s why we’re here to enlighten you with the four top reasons customers will give you their email address!

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7 Awesome Examples of Remarketing in Retail

Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail!
Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly aware of this problem, the retail industry has turned to remarketing to revolutionize their marketing strategies and today, we see some of the most well-known brands taking in these very solutions.
With that being said, let’s dive right into looking at some of these brands and rave over seven of the awesome examples of remarketing campaigns in retail!

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[Infographic] Booking Abandonment – Why People Abandon Their Booking

The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to take it upon themselves to tackle this problem and figure out the root of this conundrum!
For marketers working in online travel – whether it be an airline, hotel, online traveling agent, cruise or car rental brand, booking abandonment can be a real hassle. Especially if those abandoning consumers don’t return to complete their bookings.
Out to solve the greatest of predicaments, SaleCycle embarked on the first survey of its kind, to ask and figure out why it is that we abandon our bookings.

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