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Email Personalization Remains a Challenge for Companies

Email Personalization Remains a Challenge for Companies

A new survey of email marketers finds that personalization at scale remains a challenge for many companies, despite its benefits.
Personalization can be very effective but, as Matt Hayes told us recently, it’s ‘bloody hard’ to put into practice.
This was the topic of our recent webinar with KickDynamic, in which we looked at some examples of personalization in action. It’s also a key area of focus for marketers, as revealed by the latest Econsultancy / Adestra Email Census.

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Are Retailers Wasting Their Time With Personalization?

Are Retailers Wasting Their Time With Personalization?

In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes… 
Personalized email campaigns generate 30% more revenue for many retailers, but only 3% are doing it successfully.
Other surveys suggested that just a minority of marketers use personalization. Econsultancy’s latest CRO report found that 34% of companies aren’t using any form of personalization at all, in emails or on site.
So why are marketers finding personalization hard to put into practice? Well, as Matt puts it, ‘it’s bloody hard’

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