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What's the Difference Between Remarketing and Retargeting?

*Spoiler alert*  There is no difference. Let us explain why.
Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an item to their shopping cart don’t complete their purchase in that session.

Now, the first thing to say is that some of this 79% are may never buy, or certainly aren’t looking to buy on that visit.
However, for the majority of the people who abandon on your website, they are putting their hand up and confessing to an interest in your products in general, or specific items they may have browsed.
This kind behavioral data is the stuff of marketer’s dreams, and this is why so many brands use remarketing and retargeting campaigns to reconnect with people who haven’t purchased yet.
As the market develops, it’s at risk of becoming more complicated… with email retargeting and display remarketing… and email remarketing and display retargeting… but what’s the difference?
Well, the two terms (remarketing and retargeting) have been confused over the years.
Some have sought to define remarketing as email-based, while retargeting refers to the use of display ads and networks, but in truth there are no obvious distinctions. Both terms refer to the targeting of shoppers who abandon purchases, using behavioral data from their site visit.
The term remarketing covers more than just abandoned cart emails, while even Google refers to its own product (which uses display) using the term remarketing.
One understanding is that retargeting is serving ads to visitors on third party sites based on cookies, while remarketing is usually carried out via email marketing.
In this blog I will attempt to explain the confusion, and any subtle differences between remarketing and retargeting. For the sake of repetition (and typing pain), I’ll take Google’s lead and call it remarketing.

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10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next…
Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings.
It can just require the right prompt, such as an email reminding customers about their booking. Indeed, 87% of the consumers we surveyed said they would consider returning to an abandoned travel booking.
But what makes an effective booking abandonment email? Here are ten ideas…

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[Webinar] Do You Know Why Your Visitors Won’t Book This Peak Season?

In this on-demand webinar, we look at why over 80% of travel bookings online are abandoned, and what brands can do to increase conversions during January 2017.
Google Trends highlights a January peak in interest in the travel industry from online shoppers. But you didn’t need us to tell you we’re quickly approaching the busiest time of year on the travel calendar did you?

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[Infographic] The Science of Email Split Tests

SaleCycle designer, Andrew Koch, takes us through five email split testing tips to help you boost your opens, clicks and conversions.
The time has finally come for me to cover one of my favorite subjects – email split tests. I will attempt to keep this short, but there is a lot to expose, so this will be broken up into multiple posts where I will explore more split test ideas and results. But first, let’s go back to where it all began.

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Cheat Sheet: 10 Tips to a Great Looking Email

Web Designer, Ade Adebiyi, is here with a conveniently packed Cheat Sheet to give you the top 10 tips and tricks for a great looking email design that will get your customers clicking!
The funny thing about designing email templates nowadays is that you are guided by a primitive coding style. For me, designing and coding emails is highly rewarding, addictive and most of all exciting! I’m almost always required to think outside of the box.
From visual mock-up’s to coding, everything must be planned carefully and designed to the perfect pixel.
Before I joined SaleCycle, the email designs that I had not given much thought about (I know, terrible) had been the most difficult to code, test and fix. I know this may seem as common knowledge to you, but I have come to the realization that designing email templates and newsletters is somewhat a form of art.
As part of my recent epiphany here are some helpful tips on how to create amazing looking emails and make them appealing to your consumers!

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