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What's the Difference Between Remarketing and Retargeting?

*Spoiler alert*  There is no difference. Let us explain why.
Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an item to their shopping cart don’t complete their purchase in that session.

Now, the first thing to say is that some of this 79% are may never buy, or certainly aren’t looking to buy on that visit.
However, for the majority of the people who abandon on your website, they are putting their hand up and confessing to an interest in your products in general, or specific items they may have browsed.
This kind behavioral data is the stuff of marketer’s dreams, and this is why so many brands use remarketing and retargeting campaigns to reconnect with people who haven’t purchased yet.
As the market develops, it’s at risk of becoming more complicated… with email retargeting and display remarketing… and email remarketing and display retargeting… but what’s the difference?
Well, the two terms (remarketing and retargeting) have been confused over the years.
Some have sought to define remarketing as email-based, while retargeting refers to the use of display ads and networks, but in truth there are no obvious distinctions. Both terms refer to the targeting of shoppers who abandon purchases, using behavioral data from their site visit.
The term remarketing covers more than just abandoned cart emails, while even Google refers to its own product (which uses display) using the term remarketing.
One understanding is that retargeting is serving ads to visitors on third party sites based on cookies, while remarketing is usually carried out via email marketing.
In this blog I will attempt to explain the confusion, and any subtle differences between remarketing and retargeting. For the sake of repetition (and typing pain), I’ll take Google’s lead and call it remarketing.

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A Designer's Take: 5 On-Site Remarketing Displays That Convert

Marketing Coordinator Amnah Sultan showcases her top five favorite On-Site Remarketing Displays and tells us why they excel in aesthetics and with conversions!
Aesthetics. It’s a word most often bypassed and not really used as a part of a marketer’s lingo. However, it’s the very crux of what makes visual marketing content appealing to consumers today. It has the ability to captivate visitors at first glance. It can work to enhance your customer’s visual experience and activate their visual sensory receptors in a way that works for your brand. And ultimately, they can see the display in an appealing way and engage with it accordingly! (more…)

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[Video] SaleCycle Stories: Mr & Mrs Smith

Sean Collins, Senior CRM Manager at Mr & Mrs Smith explains how they worked with SaleCycle to tackle their cart abandonment challenge and increase online sales.

Sean explains why Email Remarketing and On Site Remarketing are so important to one of the world’s leading hotel booking brands and how it has helped Mr & Mrs Smith to increase online sales and improve customer experiences in the process. Thanks for telling your story Sean.

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