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What Is Microcopy and How Can You Use It?

In this article, we’ll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience. It can guide users through to the next stage of the purchase funnel, help them to complete online forms, or address customer concerns […]

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What Is Microcopy and How Should Retailers Use It?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use microcopy to improve the customer journey.  Video Transcription Microcopy is a name for the small pieces of copy which are used around websites to provide guidance, either to explain a form field or reassure customers about checkout security. This copy, perhaps a […]

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