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The Hamburger Menu Has Arrived in Remarketing Emails

Lead Designer, Luke Nokes, introduces the notorious hamburger menu to your remarketing emails…mmm meaty!
Did you see the word hamburger and click before even realizing what you were reading? I bet you did, in fact just writing the word “hamburger” over a dozen times throughout this blog has left a hunger-knot in my stomach. Sorry to disappoint, but I’m here to talk about a different type of hamburger.
A great new functionality the Design Team here at SaleCycle have recently added to our remarketing emails…cue Hamburger Menus!

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A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

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Is Mobile Commerce about to Go Boom?

SaleCycle’s Head of Product, Michael Barber, looks into how online retailers are adapting to the ever-booming world of M-Commerce.
According to CMO.com, the Adobe run destination site for senior marketers, this year’s top gift in the US over the thanksgiving period was predicted to be the iPhone 6/6+.
This got me thinking.
According to the same Adobe report, significant shifts were observed in M-commerce, with a growth in sales via smartphone and tablets not seen in previous years. IBM Digital Analytics commented that while overall online sales increased by 12.6%, sales on a mobile device increased by 27.2%.

As marketers we’ve all known of the growth in visitors via mobile and tablet devices, but in previous years we havent seen as many transactions completed on such devices. Mobile traffic on Cyber Monday was up 30.1% on the previous year according to IBM Digital Analytics and Return Path highlight that email opens on a mobile hit 62% on Christmas Day 2013 so imagine what that could be in 2014!

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