We recently released our new ebook, The Expert’s Guide to Conversion Rate Optimization. In extracts from the guide, our contributors give their views on developing ideas for tests, and how frequently tests should be undertaken.
To risk stating the obvious, testing plays a massive role in conversion rate optimization.
Whether this is user testing, A/B or multivariate tests, it helps businesses to identify areas for improvement, test changes, and to gain quantifiable evidence on what changes affect the behavior of users on your site.
It plays an important role in removing guesswork from the equation. While lots of people may have ideas about how a website should be, testing provides proof on what does and doesn’t work.
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