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Tag: on-site remarketing

A Beginner's Guide to Behavioral Marketing for the Finance Sector

A Beginner's Guide to Behavioral Marketing for the Finance Sector

by SaleCycle

EMEA Marketing Manager, Jack Ford, looks at five practical ways brands in the finance sector can use behavioral marketing to achieve their goals.
Behavioral Marketing involves analyzing your customer’s online behavior and then using this information to influence future decisions. But it is much simpler than it sounds. Knowing why your customers are driven to different products and what convinces them to buy (or not!), allows brands to curb, influence, and reinforce customer behavior. (more…)

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Behavioural Segmentation Helps HP Increase Conversions

Behavioural Segmentation Helps HP Increase Conversions

by SaleCycle

In his latest blog, Marketing Assistant Matt Anderson sits down with Account Growth Manager Caroline Oswald to discuss the awesome work we have been doing with tech giant, HP!
HP develops a huge amount of hardware and software products, for both business and consumer customers. So it was brilliant for Matt to find our more about our relationship with them, and how SaleCycle integrate behavioural segmentation into personalised campaigns…

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7 Must-Haves for a Kickass Remarketing Campaign

7 Must-Haves for a Kickass Remarketing Campaign

by SaleCycle

Content Specialist Nash kicks off the new year with 7 tips for creating truly awesome remarketing campaigns.
Let’s just state the obvious. It’s a new year and with that comes a fresh start! New beginnings always demand a new attitude. And yes I’m talking about our attitude towards remarketing campaigns. It’s 2016 and we no longer desire the mundane campaign. We don’t want ordinary remarketing. We don’t want a campaign that’s ‘just good,’ or ‘great.’ We want one that’s kickass!
So here we go, we’re kicking off the new year by laying out 7 key elements to make your remarketing campaigns truly remarkable…

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The 7 Deadly Sins of On-Site Remarketing

The 7 Deadly Sins of On-Site Remarketing

by SaleCycle

Content Specialist Nash reveals the 7 Deadly Sins of On-Site Remarketing – and the fine line between an engaging on-site message and an utter distraction.
You’re browsing a website when a message pops up in big bold font. As you lean in closer and zoom your eyes onto the screen, you’re terrified when loud music starts playing in the background. To make matters worse, there is some kind of flying monkey animation swinging across a vine on your screen. Seriously?
Your initial thoughts are probably, “what the hell is going on?” Well, I’ll tell you what’s going on, a poorly constructed on-site remarketing message. Believe it or not, but how your message is conveyed plays a crucial role in how well it will convert!
You may have been trotting along down the dark path with your on-site remarketing for far too long now. The scary part is, you probably didn’t even know it. To help bring you and your messaging into the light, here are the 7 deadly sins of on-site remarketing we all need to repent from…

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[Infographic] 10 Things You Didn't Know About Cart Abandonment

[Infographic] 10 Things You Didn't Know About Cart Abandonment

by Katie Ash

Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):

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What is On-Site Remarketing?

What is On-Site Remarketing?

by SaleCycle

EMEA Marketing Manager, Jack Ford, tackles On-Site Remarketing. What it is. What it isn’t. And how, when used properly, it can help you deliver the content your online customers are actually craving!
On-Site Remarketing aka retargeting ads, pop-ups, light boxes… right? Wrong. While commonly considered all one and the same, On-Site Remarketing is an art and science in its own right.
On-Site Remarketing helps you identify the moment someone is lost or about to leave your site. It involves the use of on-screen messages to help these visitors continue on your site or encourage them to enter an email address to receive more information.
For example, this short video from fashion brand Matalan, shows an example of an On-Site Remarketing displayed on the checkout page as the visitor is about to leave:

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Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

by SaleCycle

SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey.
Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last minute doubts customers may be having moments before they hit that all-important purchase button.
Our ideal customer would have a ‘just do it’ type of attitude but we can’t change attitudes, right? … or can we?
Implementing messages of urgency throughout the customer journey has the power to turn those last minute doubters into happy buyers. So let’s get started and see how subtlety is being brought to the forefront of marketing strategies.

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Remarketing Revealed: The Air Arabia Story

Remarketing Revealed: The Air Arabia Story

by SaleCycle

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success.
So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, and the tips and tricks he’s learned along the way.

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