Learning how to write an attention grabbing subject line can be challenging, but can mean the difference between visitors ignoring your emails, and converting to your site.
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Learning how to write an attention grabbing subject line can be challenging, but can mean the difference between visitors ignoring your emails, and converting to your site.
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Retailers invest huge amounts of money and effort to attract visitors to their website, so that once they’re there, they can convert them into paying customers. A key challenge for these brands is how to maintain contact with website visitors after they’ve made a purchase in order to increase levels of customer service and retention.
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In this post we’ll look at ways in which retailers can provide a personalized experience for customers.
Personalization is about all about relevance for visitors. It’s about using what you know about a visitor to your site to give them the best possible experience.
Data such as the visitor’s location, the source of their visit, the campaign they responded to, as well as their previous history with the site, can be used to tailor a site to the customer.
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Here are some highlights from our recent webinar, in which we looked at how fashion brands are using personalization.
According to Accenture, 75% of consumers are more likely to buy from retailers who personalize their customer journey.
It can be a challenge to put Personalization into practice, but the rewards are there for retailers who can do this effectively.
Here are some great examples from the fashion retailers. For more, you can view the full webinar at the foot of this article.
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The release of our recent Q1 2016 Remarketing Report showed that some markets are leaps ahead of others when it comes to converting online traffic.
With Europe and North America winning, others are left asking just how are they doing it? Here are 5 key tips for turning your website visitors into customers.
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EMEA Marketing Manager, Jack Ford, looks at five practical ways brands in the finance sector can use behavioral marketing to achieve their goals.
Behavioral Marketing involves analyzing your customer’s online behavior and then using this information to influence future decisions. But it is much simpler than it sounds. Knowing why your customers are driven to different products and what convinces them to buy (or not!), allows brands to curb, influence, and reinforce customer behavior. (more…)
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Our latest infographic summarizing the key shopping cart abandonment and booking abandonment stats from the last quarter and corresponding email, on-site and SMS remarketing rates.
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In his latest blog, Marketing Assistant Matt Anderson sits down with Account Growth Manager Caroline Oswald to discuss the awesome work we have been doing with tech giant, HP!
HP develops a huge amount of hardware and software products, for both business and consumer customers. So it was brilliant for Matt to find our more about our relationship with them, and how SaleCycle integrate behavioural segmentation into personalised campaigns…
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Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.
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