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Should You Discount in Cart Abandonment Emails?

Should You Discount in Cart Abandonment Emails?

It’s time for another discounting debate! In a blog from our archives, we look at how using  incentives in cart abandonment emails could end up doing more harm than good.
Price is one of the main reasons a customer may choose not to purchase a product online.
Think about your own shopping experiences. Those boots you’ve been dying to buy are just too expensive… so you wait. For what? You wait to see if the price changes; maybe the boots go on sale, maybe you get a coupon. You have an internal debate with yourself about whether or not you really need them!
mid-voucher
As a retailer, you then ask yourself, how can I get these customers to return and make their purchase? Give them a discount! Free shipping! Here’s a coupon code! Buy now and receive a free gift! Offer them something and they’ll come back….right?? Wrong!

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5 Reasons People Abandon their Shopping Cart

5 Reasons People Abandon their Shopping Cart

Chief Revenue Officer, Matt Cox, spills the beans and shares the top 5 reasons why he abandons online purchases… see if you agree!
It’s probably the question we get asked more than any other at SaleCycle, but it’s also one that all of us – as consumers – can relate to as well! So I decided to put together the 5 main reasons for online shopping cart abandonment I would abandon a purchase online. And as you’re reading through, be honest with yourself, how many of them ring a bell?

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7 Must-Haves for a Kickass Remarketing Campaign

7 Must-Haves for a Kickass Remarketing Campaign

Content Specialist Nash kicks off the new year with 7 tips for creating truly awesome remarketing campaigns.
Let’s just state the obvious. It’s a new year and with that comes a fresh start! New beginnings always demand a new attitude. And yes I’m talking about our attitude towards remarketing campaigns. It’s 2016 and we no longer desire the mundane campaign. We don’t want ordinary remarketing. We don’t want a campaign that’s ‘just good,’ or ‘great.’ We want one that’s kickass!
So here we go, we’re kicking off the new year by laying out 7 key elements to make your remarketing campaigns truly remarkable…

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Email Habits of the Top 50 Online Retailers

Email Habits of the Top 50 Online Retailers

Guest blogger, Jon Williams from Teradata, updates us on the changes in the world of email from the view of one of the world’s largest big data firms!
Communicating with customers has taken a far more sophisticated approach in recent years as the amount of data available to marketers has increased. While this presents many opportunities for those looking to increase brand loyalty and drive online sales, success only really comes when you truly understand the customer, and more importantly, know how and when they want to hear from you.
Email offers real value for retailers looking to increase customer engagement, whether that’s through sending newsletters, personalized offers or recommendations based on previous shopping habits.

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