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How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we’ll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases. 
Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website, and once there, converting them into customers.
A key challenge for these brands is how to maintain contact with these website visitors after they’ve made a purchase, to increase levels of customer retention.
Good marketing doesn’t end the moment a customer buys from your site. Instead, this should be seen as the beginning of a longer relationship with the customer.
A strong post-purchase strategy can:

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A Beginner's Guide to Replenishment Emails

In this article we’ll look at replenishment emails, and how retailers can use them to increase customer lifetime value.
Replenishment emails can form a useful part of a retailer’s post-purchase email strategy, prompting repeat purchases with timely reminders.
They are especially applicable to consumable products which customers are likely to run out of from time to time – pet food, razor blades, shampoo, moisturizing cream, you name it.
It’s a simple enough concept: just remind customers when they are likely to need to re-order the product, and they’ll buy from you.

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A Beginner’s Guide to Up-Sell and Cross-Sell Emails

How post-purchase emails can be used to up-sell and cross-sell to customers.
Once a customer has made a purchase, it doesn’t need to end there. With the right approach, this can be the beginning of a long-term relationship with customers.
It costs a lot less to keep an existing customer than to acquire new ones, so it pays to focus on retention, and email can play a big part in this.
There are several types of emails you can send to customers after purchase, from confirming the details and thanking them for the order, to requests for reviews, but here we’ll look at using email to cross and up-sell.

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Meet The Marketer: Malaysia Airlines

We sat down with Lawrence Chai, Head of Distributions and Commercial Channels at Malaysia Airlines, for 7 questions in 7 minutes.
Malaysia Airlines has been awarded a 5-star rating, as well as the title of ‘leading airline in Asia’ multiple times. It is no wonder then that they are selling over 320,000 tickets online every month, to destinations throughout Asia, Europe and Oceania. That’s a lot of holidays! We spoke to Lawrence about the part he plays in filling all of those seats!

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[Infographic] Designing Email for the Apple Watch

Emily Seaman takes on the Apple Watch, with a collection of design tips to ensure your emails are watch friendly!
By 2018 the wearable device market is forecast to hold a value of $12.6m Worldwide, with shipment estimates of 111.9m units.
With the Apple Watch being relatively new, there are still issues to overcome when designing emails for such a small screen. Hopefully, these problems will be fixed in future updates, Apple do have a track record for great email clients. But for now, here are a few tips to make your emails look the best they can and have maximum impact on your readers! (more…)

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3 Tips for Getting Fashion Marketing Emails Opened

Jack Ford, EMEA Marketing Manager, reveals three top tips to getting fashion marketing emails opened!
£10.7 billion. According to Mintel, that’s how much UK shoppers spent online on clothes and shoes last year. I can almost hear the wardrobes creaking from here! With spending set to almost double by 2019, here are 3 tips to help get your marketing emails opened and your products flying out of the door. (more…)

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