Once a customer makes a purchase, this should be just the beginning of the relationship for retailers.
In this post, we’ll look at how post-purchase email can be used to keep buyers engaged and increase customer lifetime value.
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Once a customer makes a purchase, this should be just the beginning of the relationship for retailers.
In this post, we’ll look at how post-purchase email can be used to keep buyers engaged and increase customer lifetime value.
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Retailers invest huge amounts of money and effort to attract visitors to their website, so that once they’re there, they can convert them into paying customers. A key challenge for these brands is how to maintain contact with website visitors after they’ve made a purchase in order to increase levels of customer service and retention.
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We explore how post-purchase emails can be used to up-sell and cross-sell to customers with real world examples. Once a customer has made a purchase, it doesn’t need to end there. With the right approach, this can be the beginning of a long-term relationship with customers.
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In this article we’ll look at replenishment emails, and how retailers can use them to increase customer lifetime value.
Replenishment emails can form a useful part of a retailer’s post-purchase email strategy, prompting repeat purchases with timely reminders.
They are especially applicable to consumable products which customers are likely to run out of from time to time – pet food, razor blades, shampoo, moisturizing cream, you name it.
It’s a simple enough concept: just remind customers when they are likely to need to re-order the product, and they’ll buy from you.
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Emily Seaman takes on the Apple Watch, with a collection of design tips to ensure your emails are watch friendly!
By 2018 the wearable device market is forecast to hold a value of $12.6m Worldwide, with shipment estimates of 111.9m units.
With the Apple Watch being relatively new, there are still issues to overcome when designing emails for such a small screen. Hopefully, these problems will be fixed in future updates, Apple do have a track record for great email clients. But for now, here are a few tips to make your emails look the best they can and have maximum impact on your readers! (more…)
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Jack Ford, EMEA Marketing Manager, reveals three top tips to getting fashion marketing emails opened!
£10.7 billion. According to Mintel, that’s how much UK shoppers spent online on clothes and shoes last year. I can almost hear the wardrobes creaking from here! With spending set to almost double by 2019, here are 3 tips to help get your marketing emails opened and your products flying out of the door. (more…)
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