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How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we’ll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases.  Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website, and once there, converting them into customers. A key challenge for these brands is how to maintain contact with these website visitors after […]

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6 Times Behavioral Marketing Improved Customer Experience

Behavioral Marketing Specialist, Nathan Rose, looks at six examples of how customer experience has been improved by brands using behavioral marketing. “Customer Experience”. It’s the phrase on everyone’s lips and with the increased interaction customers now have with brands in this ever-evolving, digitally-connected world, it comes as no surprise. Working in close quarters with some […]

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You Want Me to Send How Many Emails?

Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again… Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your […]

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Product Recommendations in Email Remarketing

A true story about product recommendations in email remarketing. One week before my wedding in 2010, my future husband was in a state of panic shopping for my wedding present. I had suggested that a necklace might be an appropriate token, and having previously admired a beautiful black pearl and diamond necklace, he headed back […]

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Cheat Sheet: ATTENTION Grabbing Headlines

Great email remarketing means getting your customers attention… and fast. Inspired by some of our favorite brands, our latest cheat sheet gives you 10 of the most effective headlines you can use in your cart abandonment emails to re-engage your customers and get them back to purchase. Let’s start with a nice customer service one […]

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5 Ways to Compete with Amazon

In an ecommerce world where Amazon exponentially continues to grow, what can other retailers do to keep up! 2013 looks like being another record-breaking year for Amazon, with the Kindle now it’s fastest selling device of all time and a business model that continues to thrive at a frightening pace. For many retailers Amazon can […]

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