In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use live trends data.
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Tag: SaleCycle Academy
Why Do Cart Abandonment Rates Vary Between Sectors?
In our latest SaleCycle Academy video, Matt Marchant looks at why some sites have higher abandonment rates than others.
Shopping cart abandonment happens when visitors to a retailer’s site add items to their online cart but leave the site without buying. Around 77% of shoppers add items to their carts but don’t complete the purchase.
It can be a problem for all retailers, but some have higher abandonment rates than others. This can be because of factors such as poor website design, but the biggest differences in abandonment rates are often between different sectors.
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What Makes a Successful Ecommerce Loyalty Program?
In our latest SaleCycle Academy video, Jude Robertson looks at the ingredients that go into a great customer loyalty program.
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How Should Online Retailers Handle Returns?
In our latest SaleCycle Academy video, Head of Marketing Jack Ford looks at how ecommerce sites should deal with returns.
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What’s the Difference Between UI and UX?
In our latest SaleCycle Academy video, CMO Chris Sheen explains the difference between User Experience Design (UX) and User Interface Design (UI).
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How Does Remarketing Work?
Remarketing is a way to reconnect with visitors who came to your website but didn’t make a purchase.
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What on Earth is Behavioral Marketing?
In our latest SaleCycle Academy video, CMO Chris Sheen explains what behavioral marketing is, and how it works.
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What’s the Difference Between Micro and Macro Conversions?
Even if a shopper doesn’t buy or make a booking when they visit your website, you can still benefit from their visit.
There’s a lot you can learn from the actions they take and the pages they viewed. This is what micro conversions are all about.
This is what micro conversions are all about. In our latest SaleCycle Academy video, CMO Chris Sheen explains what micro conversions can tell us about our visitors.
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