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Why Do Cart Abandonment Rates Vary Between Sectors?

In our latest SaleCycle Academy video, Matt Marchant looks at why some sites have higher abandonment rates than others. 

Shopping cart abandonment happens when visitors to a retailer’s site add items to their online cart but leave the site without buying. Around 77% of shoppers add items to their carts but don’t complete the purchase.
It can be a problem for all retailers, but some have higher abandonment rates than others. This can be because of factors such as poor website design, but the biggest differences in abandonment rates are often between different sectors.

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