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What’s the Difference Between Micro and Macro Conversions?

Even if a shopper doesn’t buy or make a booking when they visit your website, you can still benefit from their visit.
There’s a lot you can learn from the actions they take and the pages they viewed. This is what micro conversions are all about.
This is what micro conversions are all about. In our latest SaleCycle Academy video, CMO Chris Sheen explains what micro conversions can tell us about our visitors. 

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