In this post, we’ll look at how site search should work, with lots of tips to improve the experience for visitors.
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Tag: site search
Abercrombie & Fitch vs Tommy Bahama: a UX Comparison
In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch.
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12 Small Features That Can Make a Big Difference in Ecommerce
In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.
A lot of good design and UX can go unnoticed, or rather it’s more noticeable when it isn’t there.
For example, so many retailers allow you to transfer the address details you entered to the billing page that it’s a surprise when you encounter a site that doesn’t do that, as well as being a pain to have to enter the same data twice.
Here I’ve rounded up some excellent features which make buying online easier, or help to make a better customer experience…
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