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What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email…  Shoppers will abandon carts, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails. For the best results, a lot of thought needs to go into […]

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Google Inbox and What It Means for Email Remarketing

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing. For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the […]

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A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd… As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to […]

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Cheat Sheet: ATTENTION Grabbing Headlines

Great email remarketing means getting your customers attention… and fast. Inspired by some of our favorite brands, our latest cheat sheet gives you 10 of the most effective headlines you can use in your cart abandonment emails to re-engage your customers and get them back to purchase. Let’s start with a nice customer service one […]

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