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How To Write Abandoned Cart Emails

How To Write Abandoned Cart Emails

In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email
Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…

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Google Inbox and What It Means for Email Remarketing

Google Inbox and What It Means for Email Remarketing

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing.
For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the text is clean and crisp and menu bars are very lively and aggressively coloured; overall it’s very pleasing on the eye! (more…)

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A Fashionista's Guide to Email Remarketing

A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

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Why Do I Open Some Emails And Delete Others?

Why Do I Open Some Emails And Delete Others?

Head of Strategic Sales Nick Cordero asks why it is that he’ll open one email and then delete 5 others!
[one_half]I have had an iPhone 4s for two years now. I resisted for as long as I could and held onto my Droid like it was still cool and very functional, however now that I have joined the revolution I see why people are making the switch.[/one_half]
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iPhone v 3310
Nokia 3310: No emails. But it did have Snake…

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At first I thought the apps where the same and the experience was the same on the droid phones as with the iPhone. I will admit now I could not have been more wrong. This really shines through when looking at my emails and how I have noticed that I check my email way more on my phone then on the computer even when the computer is on right in front of me.

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