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What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email…  Shoppers will abandon carts, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails. For the best results, a lot of thought needs to go into […]

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How Amazon Uses Psychology to Drive Sales

An understanding of human behavioral patterns – why and how people make decisions – can make a big difference when selling online. Using Amazon as an example, this article looks at how an understanding of psychology can drive sales.  Amazon dominates online retail. It generated $135.9 billion in sales in 2016. There are many reasons […]

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SaleCycle Product Update: April 2017

In this month’s product update we look at how we can target mobile users with unobtrusive messaging, and use live trends data to deliver urgency messages. Mobile Messaging Mobile shopping continues to grow. For example, recent research from Monetate found that conversion rates on mobile were up 28% last quarter compared with the previous period. […]

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How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions.  A new generation of consumers, many of them millennials, are often more concerned about making memories by spending money on experiences than actually buying physical items. Indeed, 78% said they would prefer to spend money on […]

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Cheat Sheet: ATTENTION Grabbing Headlines

Great email remarketing means getting your customers attention… and fast. Inspired by some of our favorite brands, our latest cheat sheet gives you 10 of the most effective headlines you can use in your cart abandonment emails to re-engage your customers and get them back to purchase. Let’s start with a nice customer service one […]

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