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How Retailers Can Improve Mobile Conversion Rates

How Retailers Can Improve Mobile Conversion Rates

Marketing Manager Jack Ford and Product Manager Alec Berry looked at the issue of mobile optimization in our latest webinar, with some great stats and tips on increasing mobile sales.
Mobile traffic is now outstripping desktop in most retail sectors, but sales are not keeping pace. People are still three times more likely to buy on desktop rather than mobile.
This chart illustrates the issue. Almost 49% of all traffic is mobile, but mobile accounts for just 36.8% of sales. Indeed, it’s only the fashion sector in which mobile sales more or less keep pace with traffic.

For many other sectors, mobile is still way behind in terms of sales volume. We contrasted fashion with travel here to show the variation between different industries.

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12 Small Features That Can Make a Big Difference in Ecommerce

12 Small Features That Can Make a Big Difference in Ecommerce

In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.
A lot of good design and UX can go unnoticed, or rather it’s more noticeable when it isn’t there.
For example, so many retailers allow you to transfer the address details you entered to the billing page that it’s a surprise when you encounter a site that doesn’t do that, as well as being a pain to have to enter the same data twice.
Here I’ve rounded up some excellent features which make buying online easier, or help to make a better customer experience…

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How Can E-commerce Brands Improve Mobile Conversion Rates?

How Can E-commerce Brands Improve Mobile Conversion Rates?

SaleCycle’s Acquisition Marketing Manager Jack Ford speaks to three digital marketing and e-commerce experts to find out how brands can improve conversion rates for mobile shoppers.
Mobile’s share of web traffic continues to soar and has recently overtaken desktop, but retailers still face challenges in converting mobile users.

 
Mobile conversion rates are still lagging way behind desktop. In fact, desktop shoppers are three times more likely to convert than mobile ones.
E-commerce stats from Christmas 2016 illustrate this point. Mobile retail traffic was very close to that of desktop – equal if you include tablets – but sales on desktop are much higher.

It seems that in some cases mobile does all the leg-work before shoppers turn to desktop to make their purchase.
Research from Adobe highlights the top three reasons for this:

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The 7 Deadly Sins of On-Site Remarketing

The 7 Deadly Sins of On-Site Remarketing

Content Specialist Nash reveals the 7 Deadly Sins of On-Site Remarketing – and the fine line between an engaging on-site message and an utter distraction.
You’re browsing a website when a message pops up in big bold font. As you lean in closer and zoom your eyes onto the screen, you’re terrified when loud music starts playing in the background. To make matters worse, there is some kind of flying monkey animation swinging across a vine on your screen. Seriously?
Your initial thoughts are probably, “what the hell is going on?” Well, I’ll tell you what’s going on, a poorly constructed on-site remarketing message. Believe it or not, but how your message is conveyed plays a crucial role in how well it will convert!
You may have been trotting along down the dark path with your on-site remarketing for far too long now. The scary part is, you probably didn’t even know it. To help bring you and your messaging into the light, here are the 7 deadly sins of on-site remarketing we all need to repent from…

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Why Do I Open Some Emails And Delete Others?

Why Do I Open Some Emails And Delete Others?

Head of Strategic Sales Nick Cordero asks why it is that he’ll open one email and then delete 5 others!
[one_half]I have had an iPhone 4s for two years now. I resisted for as long as I could and held onto my Droid like it was still cool and very functional, however now that I have joined the revolution I see why people are making the switch.[/one_half]
[one_half_last]

iPhone v 3310
Nokia 3310: No emails. But it did have Snake…

[/one_half_last]
At first I thought the apps where the same and the experience was the same on the droid phones as with the iPhone. I will admit now I could not have been more wrong. This really shines through when looking at my emails and how I have noticed that I check my email way more on my phone then on the computer even when the computer is on right in front of me.

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