Everyone is in need of something…
Oakley came to SaleCycle looking to curb cart abandonment and increase the size of their database, since customer acquisition and retention were a vital part of their online strategy. This is their story…
Pushing the Boundaries
Oakley needed something different. Something unique. But something unquestionably effective.
Instead of an ordinary campaign, we wanted to create a multi-touch approach. An on-site remarketing message, prompting the customer for their email address once they’re further into their buying journey and a multi-cycle email campaign, tempting those who have abandoned to come back and complete their purchase.
Oakley’s cart abandonment emails have an impressive open rate of 56% and even better, an average order value 58% higher than that from direct sales!
Oakley also increased the size of its customer database, with a 66% increase in email acquisition.
It goes to show the power behind effective behavioral marketing, truly engaging visitors online and always reminding them why they came to your site in the first place.
Here at Oakley, we partner with companies who are constantly innovating, pushing the envelope and obsessing over the details. That’s why we chose SaleCycle.
Ryan Porte, Consumer Experience Analyst at Oakley
% Open Rate
% AOV Rate Higher Than Direct Sales
% Increase to email acquisition rate
The start of a beautiful relationship.
The average email address is worth US$103 to marketers. Make sure you’re getting full value from your new visitors.
Cart Abandonment Emails
Reconnect with your hottest prospects.
It’s a fact; most shopping carts are left abandoned.
Cart Abandonment emails enable you to reconnect with visitors who’ve abandoned their shopping cart; reminding them what they’ve left behind and tempting them back to complete the purchase.