Remarketing at 35,000 Feet
Booking abandonment is a huge challenge for the airline industry, with the latest figures showing that more than 80% of visitors will leave a site without completing their reservation. Virgin Atlantic identified this challenge and worked with SaleCycle to help convert these visitors into customers.
The Ultimate Way to Travel
In addition to recovering lost bookings, one of the main objectives of Virgin Atlantic’s remarketing program was to persuade customers to upgrade to a higher class of travel.
Using SaleCycle’s dynamic segmentation, Virgin Atlantic can tailor email messaging and emphasise the benefits of travel classes to different customer groups, according to the type of booking previously abandoned.
While an open rate of 59% is a great indicator of email engagement, the really eye-opening stat is the average $29 revenue that is generated from every remarketing email Virgin Atlantic sends. Impressive stuff.
The program is a great example of the power of a timely and helpful message, which reminds visitors why they came to the site in the first place.
I’ve been very impressed by the service and support we’ve received from our SaleCycle team from the beginning, as well as the fantastic commercial performance of our campaign.
Darren Drew, Database Marketing and CRM Manager at Virgin Atlantic
% Open Rate
$ Revenue Per Email Sent
% Uplift In Sales
Email My Basket
Make it easy for them to come back.
75% of visitors add something to their shopping cart but then leave your site. Use ‘Email My Basket’ to provide a handy route back when they are ready to buy.
Booking Abandonment Emails
Remind them what they left behind.
Despite our best efforts, some people will abandon mid-way through a booking.
We’ll help you target visitors who are about to leave and persuade them to stay. We can also reconnect you with those who have left and convince them to return and finish their booking.
Understand their reasons for leaving.
75% of visitors add something to their shopping cart but then leave your site. Use abandonment surveys to find out the reasons why.