Explore A/B Testing strategies and basics with SaleCycle.
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![A/B Testing Ideas & Strategies – 6 Do’s and Don’ts [2023]](https://www.salecycle.com/wp-content/uploads/2022/03/ABtesting_header.png)
Tag: conversion rates
Ecommerce Conversion Rate Stats: 2019
We’ve compiled a list of useful conversion rate stats across different sectors, channels and devices, including mobile conversions.
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![[Infographic] The Remarketing Report – Q2 2017](https://www.salecycle.com/wp-content/uploads/2017/08/Q2-2017-Remarketing-Report.png)
[Infographic] The Remarketing Report – Q2 2017
It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter. This quarter we focus on customer journeys in retail with advice for how brands can increase their all important ‘add-to-cart’ rate.
Here’s some of the headline cart abandonment statistics from the last quarter:
[bctt tweet=”The global cart abandonment rate for Q2 2017 is 76.9%, up 1.3% on the previous quarter!” username=”SaleCycle”]
[bctt tweet=”The average retail conversion rate for Q2 2017 was 3.29%” username=”SaleCycle”]
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Why Do Some Brands Choose Not to Take Part in Black Friday?
It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years.
Now, it almost seems compulsory for retailers to take part. Back in 2014 it mainly revolved around electrical deals, but now most high street retailers are involved. Even automotive brands like BMW have Black Friday ‘events’.
However, there are some well-known retailers which have decided to sit it out while their (in some cases at least) rivals offer discounts.
These retailers include:
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![[Infographic] The Remarketing Report – Q2 2016](https://www.salecycle.com/wp-content/uploads/2016/07/h-wide-remarketing-report-2016-q2.jpg)
[Infographic] The Remarketing Report – Q2 2016
Our latest infographic summarizing the key shopping cart and booking abandonment stats from around the world in the last quarter.
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7 Things Everyone Hates About Your Site
SaleCycle Developer Farheen Syed lists 7 things developers can’t stand about your e-commerce site, and how to fix them!
As a developer, it’s my job to figure out how to best maximize the impact of our solutions for each unique visitor experience on our client’s e-commerce sites. But often times, we find our efforts are limited based on the architecture of the website itself.
So, on behalf of developers everywhere, I’d like to share a few scenarios you should under no circumstances emulate. Feel free to take notes 🙂
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5 Incredibly Effective Ways to Improve Your Email
There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI?
Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted prospects and clients.
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![[Infographic] 2014 Booking Abandonment Forecast](https://www.salecycle.com/wp-content/uploads/2014/03/h-wide-2014-booking-abandonment.jpg)
[Infographic] 2014 Booking Abandonment Forecast
A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.
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![[Infographic] The Perfect Booking Recovery Email](https://www.salecycle.com/wp-content/uploads/2014/02/h-recovery-email-booking.jpg)
[Infographic] The Perfect Booking Recovery Email
Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?
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