What is RCS Marketing?
RCS (Rich Communication Services) transforms traditional SMS into a powerful, interactive channel for ecommerce engagement.
With verified branding, rich visuals, and interactive buttons built directly into the customer’s default messaging app, RCS delivers open rates averaging 75% and drives higher conversion than standard text campaigns. By leveraging customer data, SaleCycle enables personalized conversations that capture attention, build trust, and generate real-time sales.
Trusted by leading brands worldwide, SaleCycle helps you turn SMS into rich, measurable conversions.
With verified branding, rich visuals, and interactive buttons built directly into the customer’s default messaging app, RCS delivers open rates averaging 75% and drives higher conversion than standard text campaigns. By leveraging customer data, SaleCycle enables personalized conversations that capture attention, build trust, and generate real-time sales.
Trusted by leading brands worldwide, SaleCycle helps you turn SMS into rich, measurable conversions.
Want to know more about SaleCycle?
Get in touch and try for free.
Why RCS Matters
Standard SMS is effective, but limited. RCS upgrades the mobile experience with:
- Verified brand identity
- High-resolution images and video
- Quick-reply buttons
- Real-time engagement metrics
It’s mobile marketing—but smarter, faster, and far more engaging.
Boost your conversions
RCS vs. SMS
Feature
Text only
Rich media
Branded sender
Clickable buttons
Analytics & read receipts
SMS
✅
❌
❌
❌
❌
RCS
✅
✅
✅
(images, videos, carousels)
(images, videos, carousels)
✅
(verified logo & name)
(verified logo & name)
✅
Feature
Media Support
Interactivity
Branding
Analytics
UX Experience
SMS
Text only
None
None
Basic
Static
VS
MMS
Images/video
Limited
None
Basic
Inconsistent
VS
RCS
Full rich media & carousels
Buttons, replies, carousels
Verified sender + brand colours
Delivery, reads, CTRs
App-like inside messaging app
Feature
SMS
MMS
RCS
Media Support
Text only
Images/video
Full rich media & carousels
Interactivity
None
Limited
Buttons, replies, carousels
Branding
None
None
Verified sender + brand colours
Analytics
Basic
Basic
Delivery, reads, CTRs
UX Experience
Static
Inconsistent
App-like inside messaging app
What You Can Do with RCS
Recover abandoned carts
Re-engage shoppers with product images and clear CTA buttons.
Re-engage shoppers with product images and clear CTA buttons.
Send Interactive Offers
Include tappable promo codes and countdown timers—no app required.
Include tappable promo codes and countdown timers—no app required.
Boost Post-Purchase Engagement
Send shipping updates, return information, and suggested product recommendations.
Send shipping updates, return information, and suggested product recommendations.
Enable Conversations
Allow customers to interact via guided replies or request live support.
Allow customers to interact via guided replies or request live support.
What You Can Do with RCS
Recover abandoned carts
Re-engage shoppers with product images and clear CTA buttons.
Re-engage shoppers with product images and clear CTA buttons.
Send Interactive Offers
Include tappable promo codes and countdown timers—no app required.
Include tappable promo codes and countdown timers—no app required.
Boost Post-Purchase Engagement
Send shipping updates, return information, and suggested product recommendations.
Send shipping updates, return information, and suggested product recommendations.
Enable Conversations
Allow customers to interact via guided replies or request live support.
Allow customers to interact via guided replies or request live support.
Secure Solution
All our technology is secure and adapted to protect your tech stack.
ISO27001:2022
100% GDPR Compliance
