1.
Unify Customer Profiles
Capture behavioural data, including email, device ID, and purchase history, and link this into a single, real-time profile.
2.
Smart Journey Orchestration
Build flows - email → SMS → RCS → WhatsApp - with built-in logic that advances customers based on their behavior.
3.
Channel Optimisation Engine
Deliver messages via a customer's preferred or most responsive channel with AI-driven decisions.
4.
Consent-Centric and Compliant
Stay aligned with privacy regulations with built-in opt-in capture and centralised consent management.
5.
Unified Analytics & Attribution
Drive optimisations with a single dashboard to view opens, clicks, conversions, and revenue by channel.