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Hold On! There Are More Recent Stats Available

This infographic is a little out of date but we have a new one available here.

Latest Remarketing Report

An infographic summarizing the key shopping cart and booking abandonment stats from Q1 2015 and corresponding email remarketing rates.

Taken from a consolidation of statistics from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from January, February and March 2015: The Remarketing Report Q1 2015

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A Cure for Your Holiday Hangover

For e-commerce marketers, Q1 isn’t always greeted with confetti and champagne toasts. This time of year historically signals a sales slump, as the hustle and bustle of the holidays subsides. And while some of the slow down may be inevitable, all hope isn’t lost.

Savvy digital marketers are dampening the impact to their bottom line with increased customer engagement. Instead of succumbing to the holiday exhaustion, they are giving web visitors the remarketing attention needed to pull them back and compel them to complete their purchase.

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The flurry of activity and sales may have leveled off, but your customers are still there… and they’re still listening. While click rates fell slightly in Q1, open rates actually increased to 44%. At the same time, the value of each remarketing email sent also increased from $7.48 to a whopping $8.21 in Q1, further proving the effectiveness of these highly relevant remarketing messages.

Editors, writers and fellow e-commerce enthusiasts: You’re welcome to use this data on your own website, provided it is attributed prominently with a link back to this page. Thank you!

Want to join the likes of Sony, Virgin Atlantic and DKNY and create a truly remarkable remarketing campaign? Request a demo today to find out more about the magic we could create together!

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Andrea Puhak

Andrea Puhak

Marketing Manager Americas
Andrea is the creative spark behind SaleCycle's Marketing in the US. You'll generally find her scribbling on her whiteboard and bursting into spontaneous song and dance.