How Grupo Andrea recovered over 20,000 abandoned carts through constant campaign optimisation

Retail

Mexico

20,000

recovered abandoned carts

20:1

ROI

+5.4%

upsell

CUSTOMER SUCCESS

About Grupo Andrea

Grupo Andrea, a pioneer of the Mexican catalogue fashion market with more than half a century of experience, moved into ecommerce five years ago and expanded across its own platform plus marketplaces such as Amazon and Mercado Libre, and into Guatemala and the United States. Its core challenge was transitioning a brand image long associated with catalogue sales into a stronger digital and marketplace position.

THE CHALLENGE

Low conversion rate

High traffic combined with a low conversion rate meant it needed to optimise the user experience and recover abandoned carts. A previous Mexican provider lacked a comprehensive approach and dedicated Account Manager support.

THE SOLUTION

Complete, personalised management

Grupo Andrea partnered with SaleCycle for complete, personalised management from implementation through optimisation. The programme began with Send My Basket and two cycles of abandoned cart emails.

Rather than stopping there, the team ran continuous testing and optimisation guided by dedicated SaleCycle Account Managers, applying what they learned to other email marketing initiatives too.

Intelligence Centre

Activation Suite

Ai Studio

THE RESULTS

What happened next.

20,000

recovered abandoned carts

20:1

ROI

+5.4%

upsell

Grupo Andrea also recovered over 20,000 abandoned carts, an average of 2,000 a month, and one standout campaign drove +19% on-site conversion. Sales held up far better than expected during the typically slow January to March period, and March sales exceeded even the Christmas season.SaleCycle deployed its Intelligence Centre and Activation Suite ineight weeks, with no IT resource required from the Corsair team.One tag connected visitor behaviour, booking signals and CRMdata into a single real-time intelligence layer.

Campaign A, 26% send, 22.5% open, 24.2% click. Campaign B, 6.16% click, +19% on-site conversion. Campaign C, 71.7% send, 48.6% open, 33.4% click, 34.4% email conversion.

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" In the fast-paced digital world, we collaborate effectively with a wide array of vendors. SaleCycle has become our strategic partner to optimise the management of abandoned carts while understanding our needs and seeking effective synergies that maximise our available technologies. "

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