recovered abandoned carts
ROI
upsell
Grupo Andrea, a pioneer of the Mexican catalogue fashion market with more than half a century of experience, moved into ecommerce five years ago and expanded across its own platform plus marketplaces such as Amazon and Mercado Libre, and into Guatemala and the United States. Its core challenge was transitioning a brand image long associated with catalogue sales into a stronger digital and marketplace position.
Grupo Andrea, a pioneer of the Mexican catalogue fashion market with more than half a century of experience, moved into ecommerce five years ago and expanded across its own platform plus marketplaces such as Amazon and Mercado Libre, and into Guatemala and the United States. Its core challenge was transitioning a brand image long associated with catalogue sales into a stronger digital and marketplace position. High traffic combined with a low conversion rate meant it needed to optimise the user experience and recover abandoned carts. A previous Mexican provider lacked a comprehensive approach and dedicated Account Manager support.
Grupo Andrea partnered with SaleCycle for complete, personalised management from implementation through optimisation. The programme began with Send My Basket and two cycles of abandoned cart emails.
Rather than stopping there, the team ran continuous testing and optimisation guided by dedicated SaleCycle Account Managers, applying what they learned to other email marketing initiatives too.
recovered abandoned carts
ROI
upsell
Grupo Andrea also recovered over 20,000 abandoned carts, an average of 2,000 a month, and one standout campaign drove +19% on-site conversion. Sales held up far better than expected during the typically slow January to March period, and March sales exceeded even the Christmas season.
Supporting campaign engagement:
Campaign A
Campaign B
Campaign C
