Success story
CUSTOMER SUCCESS

How Maje Boosted Engagement and Online Sales Through Browse Remarketing and Bulk Retargeting

Retail
France
58.4%
Open rate
17%
Click rate from open
€7
for every €1 spent.
CUSTOMER SUCCESS

About Maje

Maje is a leading name in contemporary Parisian fashion and a member of the SMCP Group. Founded in 1998, the brand is renowned for its sophisticated style and trend-forward collections. With a strong online and physical presence, Maje seeks innovative ways to drive engagement and performance.
THE CHALLENGE

Drive traffic, quickly re-enage shoppers and reduce abandonment rate

To enhance its digital strategy, Maje partnered with SaleCycle to implement a data-driven remarketing approach, focusing on two key areas: Browse remarketing and Bulk retargeting
THE SOLUTION

Browse remarketing campaign

To reconnect with visitors who viewed products without converting, Maje launched a browse abandonment email campaign.These emails automatically trigger based on user behaviour, showcasing recently viewed products and tailored suggestions.
  • One-cycle email triggered shortly after session end
  • Targeted both opt-in, logged-in, and anonymous users
  • Dynamic creatives displayed browsed items or relevant alternatives
This helped turn casual browsers into engaged shoppers and contributed to incremental revenue.
Intelligence Centre
Activation Suite
Ai Studio
Fashion website page showing a woman in a burgundy outfit sitting, a recently viewed blue dress from behind, and three recommended clothing items: beige wide-leg pants, pink cropped hoodie, and beige pleated skirt.

Bulk retargeting campaign

Maje also implemented Bulk Retargeting - a strategic email blast sent during specific periods, such as sales events. These one-off campaigns re-engaged all basket and browse abandoners from the past 30 days, even those who didn’t receive real-time triggered emails.
  • Deployed during commercial campaigns (e.g., private sales, seasonal promos)
  • Reinforced brand visibility during time-sensitive events
  • Drove high-intent traffic back to the site at scale
With targeted automation and mass retargeting, Maje created a balanced and effective strategy.
Intelligence Centre
Activation Suite
Ai Studio
Maje website banner showing a woman in a brown plaid blazer and black pants with text 'Archives Jusqu'à -70%' and a shop now button, followed by product recommendations of a black reversible coat, black jeans, and a light blue cardigan.
THE RESULTS

What happened next.

58.4%
Open rate
17%
Click rate from open
€7
for every €1 spent.
The partnership between Maje and SaleCycle is ever-evolving. The brand continues to drive digital innovation with the addition of new remarketing features. In the future, Maje has plans to expand its marketing strategy by:SaleCycle deployed its Intelligence Centre and Activation Suite ineight weeks, with no IT resource required from the Corsair team.One tag connected visitor behaviour, booking signals and CRMdata into a single real-time intelligence layer.

Scaling Bulk Retargeting to align with all major commercial events, Optimising browse creatives and segmentation for increased relevance, Exploring complementary features such as post-purchase campaigns and countdown timers
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" SaleCycle has allowed us to fully leverage our website traffic by targeting the right visitors at the right time. The browse remarketing campaign helps us stay present in the customer journey from the earliest touchpoint, while Bulk Retargeting drives powerful results during key moments. "

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Case Study

How Maje Boosted Engagement and Online Sales Through Browse Remarketing and Bulk Retargeting

7 steps to declutter your online store and boost conversions

Maje is a leading name in contemporary Parisian fashion and a member of the SMCP Group. Founded in 1998, the brand is renowned for its sophisticated style and trend-forward collections. With a strong online and physical presence, Maje seeks innovative ways to drive engagement and performance.

To enhance its digital strategy, Maje partnered with SaleCycle to implement a data-driven remarketing approach, focusing on two key areas:
‍

  • Browse Remarketing to retarget upper-funnel visitors
  • Bulk Retargeting to capitalise on key promotional period
Woman in orange dress with a pink sash reclining on a green sofa with arms raised above her head.
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Maje Goals
Quickly re-engage shoppers:
who had shown intent but left without converting
Drive traffic
at the right moment, during sales campaigns when urgency peaks
Reduce abandonment rate
high website abandonment rates, with an average of 68.3%
The forecast before SaleCycle
Maje is a leading name in contemporary Parisian fashion and a member of the SMCP Group. Founded in 1998, the brand is renowned for its sophisticated style and trend-forward collections. With a strong online and physical presence, Maje seeks innovative ways to drive engagement and performance.
SaleCycle square brand logo
“SaleCycle has allowed us to fully leverage our website traffic by targeting the right visitors at the right time. The browse remarketing campaign helps us stay present in the customer journey from the earliest touchpoint, while Bulk Retargeting drives powerful results during key moments. It’s a smart, high-impact approach to re-engagement.”
Download the PDF
No emails required