A/B Test
Significance Calculator

Whether it's changes to your website, remarketing or a new hairstyle...

Our A/B Test Significance Calculator can help you with which version performed best; and if that’s good enough to make the change.

What you need to be looking out for here is if your results are “statistically significant” which basically means we’re confident that they’re based on true customer behavior.

The magic number you’re looking for is 95% statistically significant; so drop the details in below and let us do the hard work.

 

How many visits you
had, emails sent...

How many conversions,
clicks, opens...

Conversion Rate

Control

How many visits your control test had, emails sent...

How many conversions, clicks, opens your control test had...

Conversion Rate

--.--%

Variation

How many visits your variation test had, emails sent...

How many conversions, clicks, opens your variation test had...

Conversion Rate

--.--%

Enter your test results above!

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