How Claudie Pierlot Doubled Their Remarketing Revenue with SaleCycle's Abandoned Cart Campaigns

Claudie Pierlot, the iconic French brand known for their timeless wardrobe, is celebrating its 40th anniversary. Remaining true to their joyful and elegant style, the brand continues to evolve while staying close to its customers. However, in a rapidly changing digital landscape, the brand was faced with the challenge of how to optimise the user experience to increase and enhance re-engagement after browsing. This is where SaleCycle comes into play.

The Cycle 1 abandoned cart campaign quickly became a key tool for generating revenue 
by targeting the "hottest" prospects. Additionally, the Email My Basket pop-in provided a simple way to keep prospects engaged in the purchasing funnel, resulting in a higher conversion rate. This feature not only recovered abandoned carts but also added value in terms of customer service.