Solutions
Adding Urgency
Following on from developing a visitors trust, SaleCycle and Interflora looked to create urgency around same-day delivery of flowers. Interflora used SaleCycle Countdown Timers to increase sales based on same-day delivery cut off times. This triggered before 3pm on their same-day delivery flowers category and presented a persuasive countdown timer to ensure they didn’t miss out on same-day delivery.
The Results
Optimising Interflora's on-site campaign saw an 9% sales uplift where previously without this message, customers dropped off without converting. The changes on-site to add urgency were successful, they improved conversion rate by displaying campaigns on category pages.
