Etudes de cas

How Interflora increased orders through On-Site Remarketing

Interflora is a global flower delivery network with over 58,000 affiliated flower shops in over 140 countries. Being market leaders in their field, Interflora were looking to enhance their user experience and capture more visitor information to convert into paying customers. Interflora and Flying Flowers (Part of Interflora since 2012) have worked with SaleCycle since 2016 with an aim to constantly increase online performance and promote conversion rate optimisation.

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Sales Uplift

Developing Trust

Using a seasonality approach SaleCycle and Interflora used split and incremental testing to refine the customer journey and optimise performance. The first campaign users see is the ‘Trust Campaign’. Deployed on the basket/checkout page the messaging builds users trust with the brand and encourages completion of purchase.



Adding Urgency

Following on from developing a visitors trust, SaleCycle and Interflora looked to create urgency around same-day delivery of flowers. Interflora used SaleCycle Countdown Timers to increase sales based on same-day delivery cut off times. This triggered before 3pm on their same-day delivery flowers category and presented a persuasive countdown timer to ensure they didn’t miss out on same-day delivery.

The Results

Optimising Interflora's on-site campaign saw an 9% sales uplift where previously without this message, customers dropped off without converting. The changes on-site to add urgency were successful, they improved conversion rate by displaying campaigns on category pages.

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