SaleCycle Website Privacy Notice

1. Introduction

SaleCycle Limited (“us” or “we”) is the “data controller” responsible for your personal information. This privacy notice outlines how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR). Please read this notice carefully to understand how we handle your personal information. Note that this Privacy Notice does not cover personal data collected and processed by SaleCycle as part of the services offered to our clients. For information on how we handle client data, please refer to the SaleCycle Service Privacy Notice.

2. Information We Collect

2.1. Personal Information Collection

We collect and process personal information when you:

  • Visit our website, including when you register on our site or fill in forms (e.g., newsletter sign-ups, ebook downloads).
  • Register for a SaleCycle product demonstration on our website.
  • Contact us with inquiries or information requests.
  • Participate in customer satisfaction surveys or other market research.
  • Communicate with us via social networking websites, third-party apps, or similar technologies.

We may also obtain information about you from third-party sources, such as business-to-business (B2B) data providers for B2B marketing purposes or from recruitment consultants and job websites if you apply for a job with us. Additionally, we may collect information from publicly accessible sources, including social media platforms like LinkedIn.

2.2. Types of Personal Information

The personal information we may collect includes:

  • Contact details (e.g., name, address, email address, job title, company information, and telephone number).
  • Responses to customer satisfaction surveys or market research (unless provided anonymously).
  • Your marketing preferences.
  • Candidate information if you apply for a job with us.
  • Your online activity on our websites.

2.3. Additional information

When you visit our website, we may gather information using cookies and similar technologies. A cookie is a small file containing letters and numbers that we may place on your device. For more details on the cookies we use and their purposes, please refer to our Cookie Policy. This information may include:

  • Device information, operating system, and IP address.
  • Login information.
  • Browser type and version.
  • Details about your visit, including URL, clickstream data (your journey to, through, and from our site), length of visits to specific pages, and page interaction information.

3. Purposes of Processing Your Personal Information

We process your personal information for the following purposes:

To provide you with the information, products, and services you request from us, such as product demonstrations.

  • To send you marketing materials related to our services, articles, ebooks, and publications we believe are relevant to you.
  • For system administration, troubleshooting, data analysis, testing, research, statistical, and survey purposes.
  • To distinguish you from other users, remember your log-in details, and enhance your website experience.
  • To monitor your website usage and improve user experience.
  • To provide customer support and ensure high-quality customer service.
  • To tailor marketing or advertising content to your preferences.
  • To process job applications.
  • To notify you of changes to our services.
  • To conduct marketing analysis, assess trends, and measure the effectiveness of advertising and marketing campaigns, including evaluating personal aspects related to you.
  • For security and fraud prevention.
  • To ensure the safety and security of our digital properties.
  • To comply with applicable laws and regulations.
  • We may also match personal information you provide directly with data obtained from third-party sources (e.g., social media platforms) to personalise advertisements on our website or third-party sites, including social media platforms.

    4. Legal Basis for Processing Your Personal Information

    We only process your personal information when there is a legal basis for doing so, depending on the purpose of processing. The legal bases we rely on include:

    • Contractual necessity: Processing necessary to fulfil a contract with you or take steps before entering into a contract.
    • Where we have your consent to our use of your personal data, for example consent to process your data on our website;
    • Consent: Processing based on your consent.
    • Legitimate interests: Processing necessary for our legitimate interests, provided they do not override your interests, rights, or freedoms.
    • Legal obligation: Processing required to comply with legal or regulatory obligations.

    5. International Data Transfers

    Your personal information may be transferred to and stored in countries outside the UK or European Economic Area (EEA) that may have different data protection laws compared to Europe or the UK. When we transfer your information as described, we implement adequate safeguards to protect your data in accordance with this Privacy Notice and applicable data protection laws.

    6. Data Retention

    We retain your personal information only for as long as necessary for the purposes for which it was collected. After this period, we delete or anonymize it. For example, if you make a purchase, we keep the relevant records for invoicing, tax, legal claims, and warranty purposes. Correspondence with you (e.g., complaints) is retained for as long as necessary to protect against legal claims. If we have processed your data based on consent and have no other legal basis, we will delete it upon withdrawal of consent, subject to any exemptions under data protection legislation. Unsubscribed email addresses are retained to prevent future marketing communications.

    7. Security and Passwords

    You are responsible for maintaining the confidentiality of your website password and authentication information. If you suspect unauthorised access, please promptly notify us using the contact details provided below. While we employ technical and organisational controls to protect your personal information, we cannot guarantee complete security during internet transmissions.

    8. Disclosure of Your Information

    We may share your personal information with:

    • Our group companies, including subsidiaries and our ultimate holding company.
    • Suppliers, business partners, and service providers assisting with marketing, advertising, and service provision.
    • Third parties for research, evaluation, analysis, and independent audits.
    • Prospective buyers in the event of a business sale or asset transfer.
    • Third parties to comply with legal or regulatory obligations, protect our rights, property, or safety, or enforce our terms and conditions.

    9. Your Rights

    You have rights regarding your personal information, including:

    • The right to object to processing for certain purposes.
    • The right to access your personal information.
    • The right to erasure, restriction, or a machine-readable copy of your personal information.
    • The right to lodge a complaint with a data protection authority if you believe we have processed your data unlawfully.
    • To exercise these rights or make inquiries, please contact us using the details below.

    10. Third-Party Links

    Our website and digital properties may contain links to third-party websites and services, each with its privacy notices. We do not accept responsibility or liability for these third-party privacy notices. Before submitting personal information to these websites or services, review their respective privacy notices.

    11. Changes to this Privacy Notice US

    We may modify this privacy notice at any time, with the updated version displayed on our website. The effective date of this notice is indicated at the bottom.

    12. Contact Us

    For questions or comments regarding this privacy notice, please contact us at

    Full company name: SaleCycle Limited

    Registered Company Number: 07148309

    Registered Office Address: Proto Abbott’s Hill, Baltic Business Quarter, Gateshead, England, NE8 3DF

    This Privacy Notice was last updated on: 6th December 2023