Founded in 1981, Corsair is the second-largest French long-haul airline in terms of passengers transported. It serves the Caribbean (Guadeloupe, Martinique, Saint Barthélemy), the Indian Ocean (Réunion, Mauritius, Mayotte, and Madagascar), and West Africa (Abidjan, Cotonou, Bamako) from Paris Orly airport.
It is also the only airline to connect the overseas territories directly from several provincial cities in France (Lyon, Marseille, Nantes, Bordeaux).
For several years, Corsair has been undergoing a profound transformation of its business model, driven by the renewal of its fleet, which is now one of the most modern in the world, entirely composed of Airbus A330neo aircraft.
As a result, it now offers a modern, comfortable, and competitive three-class product and has regularly received awards for its continuous improvement of the customer experience and its commitment to the ecological transition.
To combat these challenges, SaleCycle implemented a three-cycle cart abandonment email campaign. The campaign was tailored to the travel industry with dynamic emails that displayed booking details. This meant that passengers could easily pick up where they left off and complete their booking.
Corsair also leveraged SaleCycle's Marketing Permission Service alongside the cart abandonment campaign. This ensured that only opted-in users were targeted for future campaigns by collecting visitor consent.
Campaign highlights:
