ROI per €1 invested
to go live
of anonymous visitors identified
Corsair is a French airline operating long-haul routes between metropolitan France and its overseas territories, the Caribbean and the Indian Ocean. With a loyal customer base and a high-value booking journey, recovering abandoned sessions represented a significant revenue opportunity.
Before SaleCycle, a large proportion of Corsair's website visitorswere leaving without completing their booking. The team had noway to identify who these visitors were, no tool to re-engage themin real time and no clear view of how much revenue was leavingon the table.The data existed — in sessions, in CRM records, in booking signals— but it was siloed and disconnected from any activation.
SaleCycle deployed its Intelligence Centre and Activation Suite ineight weeks, with no IT resource required from the Corsair team.One tag connected visitor behaviour, booking signals and CRMdata into a single real-time intelligence layer.The Activation Suite then put that intelligence to work: personalisedon-site overlays at the right moments, multi-channel remarketingvia email and SMS, and a continuous optimisation loop managedby SaleCycle's expert team.
ROI per €1 invested
to go live
of anonymous visitors identified
SaleCycle deployed its Intelligence Centre and Activation Suite in eight weeks, with no IT resource required from the Corsair team.One tag connected visitor behaviour, booking signals and CRM data into a single real-time intelligence layer.
The Activation Suite then put that intelligence to work: personalised on-site overlays at the right moments, multi-channel remarketing via email and SMS, and a continuous optimisation loop managed by SaleCycle's expert team.
Marie Lefèvre
Head of Digital
