And how we increased customer engagement, conversion rates and average order value with optimised 2-cycle abandonment email campaigns.
SaleCycle implemented a 2-cycle basket abandonment campaign in the UK and then expanded to France and Germany. Each email cycle was optimised for maximum engagement using features such as discount banners and recommended products. SaleCycle partners, Silverbean, was tasked with managing the expansion and consolidation of the affiliate programmes onto one network, while also reducing cost of sale. The initial game plan included reviewing existing affiliate networks for greater control and to enable cross-territory partner collaboration, such as multi-territory campaign launches with shopping aggregator Lyst and marketing tech provider SaleCycle. The game plan also included rolling out budget maximisation tactics, alongside comprehensive reviews of existing partners.
