open rate
sales uplift
conversion rate
In post-war Japan, our founder, Kihachiro Onitsuka, saw a need for more thanrecovery—he saw a need for hope. He believed movement could help, sparkinga simple yet profound idea: to uplift the world through sport. Since ourfounding in 1949, we have remained devoted to creating products that getpeople moving and keep them moving. Because we believe a body can changeits mind. And because ASICS—'Anima Sana In Corpore Sano', or a Sound Mindin a Sound Body—is more than a belief. It is and will always be our purpose.
ASICS, founded in 1949 and renowned worldwide for quality footwear and sports equipment, sees thousands of visitors reach its site every day. The brand needed to recapture users who visited and then abandoned at various touchpoints, improve the customer journey, and keep growing its base by acquiring more email addresses.
ASICS partnered with SaleCycle on cart and browse abandonment campaigns plus dynamic remarketing features to upsell and capture email addresses. Emails were segmented by age and gender, so ASICS could send tailored, on-trend messages that reinforced the brand and brought customers back to complete their purchases. On-site remarketing progress bar campaigns added dynamic notifications, telling customers how much more they needed to spend to unlock free delivery, which lifted conversion value.
open rate
sales uplift
conversion rate
Cart abandonment campaigns delivered an average 42% open rate and a 3% sales uplift.
On-site remarketing increased average order value, achieving a 51% conversion rate.
Kathleen Iannicell
Ecommerce Manager
