Open rate
for every €1 spent
Sales uplift
Air Caraïbes is a leading transatlantic airline based in Les Abymes, Guadeloupe. Founded in 2000, it primarily operates long-haul flights to the Caribbean from Paris, while expanding its network through a partnership with its sister airline, French bee.
Together, they now serve destinations including French Polynesia, Réunion Island, and the United States.
The Air Caraïbes and SaleCycle partnership spans a decade and is ever evolving. Initially, the airline's main focus was to reconnect with high-intent users who abandoned their bookings.However, as the digital landscape is constantly changing, so is the airline's digital strategy.More consumers are now becoming conscious of their privacy online and the businesses they share personal data with. But this data plays a key role in driving stronger commercial returns.Like many others facing similar changes, Air Caraïbes wanted to grow its audience, but ensure that it was done in full compliance with GDPR.
The first stage in Air Caraïbes' remarketing journey with SaleCycle was a two-cycle email abandonment campaign. This was targeted at users who left the airline's website before completing their booking.To re-engage hesitant passengers, the emails were designed to make it as easy as possible to complete the booking. To do this, dynamic personalisation elements were introduced. This included the flight destination and dates of the booking that had been abandoned.Marketing Permission Service (MPS)
Building on the email abandonment campaign, Air Caraïbes also implemented SaleCycle’s Marketing Permission Service. This allowed the airline to expand its database in full compliance with GDPR. A discreet on-site pop-up was displayed on the Air Caraïbes website to increase opt-in rates for re-marketing emails. With this consent, the airline was then able to successfully target any users who abandoned their booking.
Open rate
for every €1 spent
Sales uplift
The Air Caraïbes and SaleCycle partnership continues to reach new heights. In the future, the airline is planning to:
Pacale Gamby
E-commerce Manager
