Activation Suite · AI Studio

Customer Journey Personalisation

The right experience for this visitor, not for visitors in general.

Optimisation finds the best journey overall. Personalisation finds the best journey for the person in front of you. Customer Journey Personalisation adapts content, offers, recommendations, rankings and search to each visitor in real time, driven entirely by your own first-party data. Powered by AI Studio.
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Your storefront Emma Visitor New 10% off first order Start shopping Sofia Visitor Returning Your size is back Resume journey Chloé Visitor VIP Members-only drop Shop VIP

A site that adapts to every visitor

Tailor content, offers and layout to each individual automatically: new visitor, returning customer, high-value, at-risk. Every visit reads like the site was designed for that person, because in that moment it was.
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Adapts to each visitor Automatic New visitor Welcome layout · intro offer Returning customer Resume · recent items High-value VIP tier · early access At-risk Win-back offer surfaced
Recommendations Your algorithms Recommended for you Complete the look Algorithm Bestsellers Similar items Recently viewed A/B testing on Place & test anywhere

Recommendations you actually control

AI-driven suggestions that adapt to each shopper's behaviour in real time, with full control over the algorithms. Place and test recommendations anywhere on your site and follow shoppers through their whole journey, lifting basket value and conversion together.
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Recommendations you actually control

AI-driven suggestions that adapt to each shopper's behaviour in real time, with full control over the algorithms. Place and test recommendations anywhere on your site and follow shoppers through their whole journey, lifting basket value and conversion together.
Book a demo
Recommendations Your algorithms Recommended for you Complete the look Algorithm Bestsellers Similar items Recently viewed A/B testing on Place & test anywhere

The right products, first

Reorder listing pages dynamically by relevance and intent, so every shopper sees what they want. Then enrich the ranking with your business priorities, so they also see what you want them to see: margin, stock, novelty.
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Ranked for each shopper Auto-ranked 1 Best match 2 Margin+ 3 In stock 4 New in 5 Trending 6 In stock
Search, merchandised Searchandising ankle boots 142 results Chelsea ankle boots Best match for this visitor Best match Suede heeled boots High margin · in stock Boosted Leather Chelsea boots Popular in your size In stock Ordered for this visitor · tuned to your goals

Every search, a merchandised moment

On-site search is intent in its purest form. Searchandising turns it from a lookup tool into a conversion driver: results ordered for each visitor, tuned for your catalogue and your goals.
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Every search, a merchandised moment

On-site search is intent in its purest form. Searchandising turns it from a lookup tool into a conversion driver: results ordered for each visitor, tuned for your catalogue and your goals.
Book a demo
Search, merchandised Searchandising ankle boots 142 results Chelsea ankle boots Best match for this visitor Best match Suede heeled boots High margin · in stock Boosted Leather Chelsea boots Popular in your size In stock Ordered for this visitor · tuned to your goals

Personalisation without the guesswork.

Book a demo: we'll show you, on your own site, what a personalised journey looks like for your real visitor profiles.
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ONE VISITOR AT A TIME

How it works

RECOGNISE
The visitor's profile, intent and context, resolved in real time.
DECIDE
AI selects the content, products and ordering for this session.
ADAPT
Pages, recommendations and search results update instantly.
LEARN
Every interaction feeds the next decision.
REVENUE FROM RELEVANCE

The Benefits

Better discovery
Visitors find more of what they want, faster.
Higher basket value
Recommendations and rankings tuned to each shopper lift AOV and conversion together.
Less discounting
Relevance converts without buying the sale with margin.
Your data, your rules
Driven entirely by your own first-party data. Nothing rented, nothing resold.
42% faster to find more discovered per visit Search & browse Before With SaleCycle −42% time
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Basket value & conversion Rise together AOV Conversion +18% +12% Same visitor data — lifting both, not trading one for the other
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32% average discount Margin retained −18 pts Discount-led Margin hit Buys the sale 9% average discount Margin retained held Relevance-led Margin held Earns the sale VS
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FIRST-PARTY BY DESIGN 100% first-party data Yours, end to end. Nothing rented Nothing resold Behaviour CRM Orders
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x
7
ROI

ROI for every €1 invested
(onsite + email, the full loop)

+
18.46
%

conversion uplift
on the cart page

+
28
%

recovered revenue from adding browse abandonment on top of cart

2.66
%

of total sales in
the first 90 days

See all case studies >

What our clients say

"By delivering the right message and the right product at exactly the right moment, we've significantly improved the shopping experience  and the results speak for themselves."

Emilie Baraibar

Digital Director, ARTHUR
"Partnering with SaleCycle has been a valuable step in our digital strategy. Their solutions, especially the abandoned cart and remarketing tools, have helped us better engage with and convert visitors who were previously anonymous. We’ve seen steady improvements in user recognition and sales."

Julia Canas


CRM & Customer Journey Manager, Breitling
"rom the beginning we knew we needed a solution to identify users who were not logged in or out of our database and impact them with a campaign to recover those abandoned baskets. SaleCycle presented us with a clear, simple solution with ongoing support to optimise results."

Rebeca Matías Gonzalez


Head of Digital Marketing & e-commerce, L'Occitane

The platform: What's inside

What's next.
Customer Journey Optimisation
Test and optimise the journey everyone shares; personalise the rest.
Explore optimisation →
Customer Engagement
Relevance extends beyond the page: engage each visitor at the decisive moment.
Explore engagement →Explore personalisation →

Commonly asked, quickly answered

We've answered the most common questions below. Still have one?
Book a demo and we'll walk you through it.
Does personalisation work on anonymous visitors?
Yes, and that is the point. With up to 70% of traffic identified through first-party signals, personalisation reaches far beyond the logged-in minority.
Do I control the algorithms?
Yes. You keep full control over recommendation logic, ranking rules and where each experience appears. AI proposes; your rules dispose.
How is this different from Journey Optimisation?
Optimisation finds the best journey in general, through testing. Personalisation finds the best journey for each specific person. They work best together, each feeding the other.
Is it GDPR compliant?
Yes. Personalisation runs on your own first-party, consent-based data. European and GDPR-native by design.

Catch the moment before it's gone

Book a demo: we'll show you, on your own traffic, the sessions the right message would have saved.
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