Discover how ARTHUR scaled conversions through on-Site personalisation
and product recommendations

Retail

France

+18,46%

uplift in Conversion Rate

23,35%

Click Through Rate

+50 000€

in post-click revenue generated

CUSTOMER SUCCESS

About Arthur

ARTHUR is an independent French heritage brand specializing in loungewear, underwear, and sleepwear. Since 1983, the brand has cultivated a unique identity: a "joie de vivre" that blends everyday whimsy with timeless elegance and  long-lasting comfort. Far from the world of fast fashion, ARTHUR stands out with  bold designs and visual humor, ensuring its pieces remain both chic and wearable.

THE CHALLENGE

Intense Market Competition

Navigating the pressure from fast-fashion giants and global online marketplaces, adapting to the growing demand for sustainability, ethics, and seamless digital experiences, Balancing the fragility of physical retail with the need for a robust omnichannel strategy. The constant need to innovate across the customer journey to maintain healthy margins and brand presence.

THE SOLUTION

On-site Personalisation

Addressing the most critical point of the funnel: Cart Abandonment. 
‍
The Strategy: Real-time detection of exit intent on the cart page.
 
The Action: An instant retention overlay appears, reminding the user  of the items left in their cart with a clear CTA and key reassurance elements  (Free shipping, free returns, loyalty program).

Intelligence Centre

Activation Suite

Ai Studio

THE RESULTS

What happened next.

+18,46%

uplift in Conversion Rate

23,35%

Click Through Rate

+50 000€

in post-click revenue generated

To meet these challenges, ARTHUR required a solution capable of:

1. Tailoring site content at every stage of the funnel based on individual user behavior.

2. Drastically increasing the conversion rate (CR) across the webstore.

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" On-site personalization and product recommendations have been a true game-changer for us. By delivering the right message and the right product at exactly the right moment, we’ve significantly improved the shopping experience—and the results speak for themselves. "

Emilie Baraibar
Digital Director

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